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Ask HN: Books giving practical advice on starting a solo SaaS business?

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Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#81
post #42
post #34

Earlier quoted context omitted.

Thank you for your insight, it is great to get to hear from someone in the trenches and an "average SAAS Joe" as you call it. The keyword in my opening statement is "eventually" as I do understand the need to hustle initially, potentially for a long time. When work is fun it is no longer work, as someone smart once said. What is hard to motivate for me is doing all that work for (mostly) someones else gain and for a…

I was part time for a few years working on my saas product before I gave in my notice. I hadn't planned to but got a place on an accelerator programme. You should maybe factor this into your thinking. I'm very glad I just didn't strike out on my own as I had planned. There is a lot to learn about doing business and accelerator programmes are great. You get to work alongside people in the same boat and get access to s…

Sales is hard. It’s 10X harder than development as it’s a new skill we’ll be acquiring. At-least true for me. It’s also heartbreaking when you pitch your idea to potential customers but they don’t resonate. You think people will jump onto cold emails but very few reply. It’s really really brutal going day in and out and being lucky enough to find customers who are willing to take a chance and pay.

When you’re solo, you are the chief everything officer. You are the sales person, the account manager, the customer support, the product manager, the designer, the developer, the always on-duty SRE, and the business admin who keeps up with all the paper work and legalities.

Going solo is hard. But it’s also very rewarding. The learning curve is off the charts.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#82
post #8

Fellow aspiring solo founder here! Here are a few books/resources I've found helpful: --- The Mom Test by Rob Fitzpatrick This book stresses the idea of starting with customer interviews before you build anything and how to ask questions of prospective customers to get meaningful information when people's bias is to just tell you, "Yeah, that sounds like a good idea," even though they'd never pay money for it. I spen…

Good one!I suppose the insights apply to not just bootstrapped businesses. Great clarity of thought.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#83

Am I the only one here that finds it odd that not a single response so far has included a book on the nuts and bolts of how to start and operate a business? How and where to register the company, how to keep payroll, how to hire/fire, how to pay taxes, how to generate and read P&L sheets, etc. Has anybody here read Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of T…

Stripe atlas is good for registering a LLC company in the US, they have a bunch of other things and send you weekly emails like a little course.

“The hard thing about hard things” is a pretty good read too. It has a decent chapter on hiring and firing. The book is a great roller coaster ride.

However most of the stuff you learn on the journey. Just start with something. One can get pretty far without registering a business.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#84

Am I the only one here that finds it odd that not a single response so far has included a book on the nuts and bolts of how to start and operate a business? How and where to register the company, how to keep payroll, how to hire/fire, how to pay taxes, how to generate and read P&L sheets, etc. Has anybody here read Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of T…

> Am I the only one here that finds it odd

1) In the US, for a pre-employee startup, you actually don't need to do anything at all to start a company initially. Especially if you're a solo founder (sole proprietor.) Just register your domain, develop your prototype and start marketing and selling.

Your bank will let you deposit one or 2 checks into your personal account regardless if it's to your company name.

2) If you later want a bank account with a company name, you need to:

- first register a DBA (doing business as) name locally

- create a bank account in that name.

Note that banks generally don't enforce 2-owner accounts, so if any founder has a check, they can draw on the company account themself. (The bank officialese is, "that should be defined in your articles of incorporation.") Also, I haven't seen any advantages with SVB, so just use a bank you're familiar with.

3) For taxes, as a sole proprietor, if you want to add a Schedule C for that company name on your personal tax forms, you can do that (just use separate personal and company receipts and ensure revenue is greater than expenses if you want to deduct the expenses.) But I'd recommend just keeping expense spending to a minimal amount and not bothering with the Schedule C for the first year or two.

4) If you want to incorporate, use Stripe. There's no reason to do so before you get investors, so don't. They will probably make you change your paperwork anyway later. You're not shielded from liability except under strict conditions.

5) For your first "employees", make them contractors. You will have to 1099 them if over $600/year. So for small stuff, keep that under $600/year.

Some clients will require a DUNS number.

Some clients will ask for permission to debit your account to clawback invoice payments. Don't allow that.

If you want to hire employees, that's more complicated, but you can use Gusto or whatever HR/Payroll cloud service these days. However, it's unlikely an early startup can afford even one employee. (YC likes multiple founders because they're free staff.) The only thing you can do very wrong legally is to fail to pay employee witholding deductions.

6) The parent poster mentioned a lot of overhead activities. If you're a new businessperson and don't see red flags with that, have somebody explain what "overhead" means.

7) If you have recvenue and want to hire a CPA or bookkeeper, the one question you can ask to see how competent they are is, "So how do R&D tax credits work with software development?"

8) I discussed US, and Canada is similar. Europe is very different and requires things like advance pension payments of around a million euros, so YMMV.

9) If you need affordable web design or QA, let me know and I'll share my contacts.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#85
I can strongly recommend https://thebootstrappedfounder.com/

There's also a Podcast, Newsletter and the creator is active on Twitter and responds to questions.

In short:

- packed with first-hand experience

- easy to follow

- instantly useful

- the best advice for making something with actually returns money: find and solve a "critical" problem. Learn how to look & find them.

Start small while listening to it.

Also, I've found "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin to be really helpful. It changed my mind quite a bit around the topic of marketing (Ads != Marketing; love the concept of "find the Minimum Viable Audience").

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#87

Earlier quoted context omitted.

Start Small, Stay small is 10 years old. A lot has changed since then. The author made an unfortunate decision to write extensively about things that are not perennial. So after reading for a while about software tools and practices that are now dead or outdated, describing the limitations of an iPhone 3G, etc, I decided to stop and return the book.

The author here. Yep, that makes sense. I’ll say most marketing books I listen to that are 10 years old are brutally out of date. The focus on detail that made the book a success also made it go out of date relatively quickly. It needs an update. That is on my to do list most years (between running MicroConf and TinySeed) and one of these days I will circle back and get it done. Honestly, this weighs on me. It’s some…

Sounds like you started small* and stayed small :-)

* in the niche sense

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#88
post #8

Fellow aspiring solo founder here! Here are a few books/resources I've found helpful: --- The Mom Test by Rob Fitzpatrick This book stresses the idea of starting with customer interviews before you build anything and how to ask questions of prospective customers to get meaningful information when people's bias is to just tell you, "Yeah, that sounds like a good idea," even though they'd never pay money for it. I spen…

++++ on The Mom Test. The #1 book any founder (solo or otherwise) should read before starting anything.

If I’d had the Mom Test in 2006 I would have saved $1.5 million of my own money trying to beat Craigslist.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#89

Am I the only one here that finds it odd that not a single response so far has included a book on the nuts and bolts of how to start and operate a business? How and where to register the company, how to keep payroll, how to hire/fire, how to pay taxes, how to generate and read P&L sheets, etc. Has anybody here read Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of T…

> Am I the only one here that finds it odd 1) In the US, for a pre-employee startup, you actually don't need to do anything at all to start a company initially. Especially if you're a solo founder (sole proprietor.) Just register your domain, develop your prototype and start marketing and selling. Your bank will let you deposit one or 2 checks into your personal account regardless if it's to your company name. 2) If…

I could be completely wrong here, but isn't it a pretty big risk to start doing actual business (i.e. selling your stuff for money, using your personal bank account to cash your business' checks) before you incorporate? Because at that point, if there is a legal dispute can't you be held personally liable and get really screwed?

I'm imagining a scenario where you have some sort of SAAS that a customer uses, then there is some issue (could be real, could be made up or the customer's fault, but I doubt a court could tell before trial) and the customer sues you for some huge amount of "potential lost revenue". Just the pessimist in me talking, but I'm pretty sure I've read before about things like this. Incorporation is so cheap, I don't see why you wouldn't just do that right before you start doing actual business to protect against this scenario.

Re: Ask HN: Books giving practical advice on starting a solo SaaS business?

#90
post #36

> My goal in life (as of right now at least) is to start my own SaaS business so that I can eventually quit my 40 hour work week and have more time for things I enjoy doing. How does it feel knowing you are going to die and get buried and probably never accomplish that goal? Because it’s time for you to open yourself to that grim reality. A one man SaaS will take a lot more of your time than your 40 hour a week job.…

> go straight for it

What does this mean, though?

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