81–90 of 95 posts
To add some anecdotal data, even when our company was at #1 for our main search phrase and when there were fewer PPC competitors, we were still getting more traffic with PPC + organic, rather than leaving it just to the organic listing. It's like there were 2 different sets of people - those who tend to click on ads and those who tend to click on organic results. And you want both. That was quite a long time ago. Now…
shiver
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people who click on the top ads spend more Probably because they are less web savvy and less aware of the options they have.
I don't see why clicking the ad makes you less web savvy. You're not the one paying for it. As an alternative, perhaps people who click the top ad are pressed for time, which is often the case with high income individuals.
Web Savyy people have AdBlockers. It's the first thing to install right after the operating system itself.
Clicking the ad means you don't have an AdBlocker, therefore you are not web savyy.
This study ( http://searchengineland.com/google-research-even-if-you-rank... ) is a bit old and possibly biased (since sponsored by Google) but when I worked in SEM the experience we had was the same which was the top organic position + the top paid position netted overall more traffic to our site than with just the organic position alone. The other considerations are: 1) Brand SEM terms are cheap - if you own the br…
Just to add what's said above, it will also help prevent a competitor using your brand as a keyword.
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He was referring to running broad match keywords by accident...My point was that its reckless to advertise without understanding match types... Google gives you nearly complete control over which terms they show you on using keyword match types and negative keywords...No one should be advertising with Google without understanding this. https://support.google.com/adwords/answer/2497836?hl=en
> There is no default other than showing you very closely related variant matching (i.e. plural to singular)... It was not clear in your previous comment that "very closely related variant matching" included as well not so closely related variants like synonyms and related searches, given that you said it meant "plural to singular." > Broad match is the default match type that all your keywords are assigned if you do…
That is not true except with broad match. you are confusing broad match with close variant matching. close Variant matching on phrase and exact match only triggers really close variants, like I indicated. There are also adwords scripts that give you even more control http://www.brainlabsdigital.com/adwords-scripts-reversing-th...
As far as broad match being default. I suppose you are technically right... However, anyone that gives control to Google about how they spend your money is begging to lose money.
Never ever ever use the default settings of an ad platform...it's basically inviting them to take all your money without showing results.
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I don't see why clicking the ad makes you less web savvy. You're not the one paying for it. As an alternative, perhaps people who click the top ad are pressed for time, which is often the case with high income individuals.
>>> I don't see why clicking the ad makes you less web savvy. Web Savyy people have AdBlockers. It's the first thing to install right after the operating system itself. Clicking the ad means you don't have an AdBlocker, therefore you are not web savyy.
We're talking about ads in Google search results, right? Not banner ads? Am I missing something??
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>>> I don't see why clicking the ad makes you less web savvy. Web Savyy people have AdBlockers. It's the first thing to install right after the operating system itself. Clicking the ad means you don't have an AdBlocker, therefore you are not web savyy.
... We're talking about ads in Google search results, right? Not banner ads? Am I missing something??
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>>> I don't see why clicking the ad makes you less web savvy. Web Savyy people have AdBlockers. It's the first thing to install right after the operating system itself. Clicking the ad means you don't have an AdBlocker, therefore you are not web savyy.
... We're talking about ads in Google search results, right? Not banner ads? Am I missing something??
(Well, except the official flavour of AdBlock Plus, which was paid a shitton of money by Google to stop blacklisting them :D)
Many brands could see a lift from bidding on brand terms not just in click volume from covering more of the SERPs but particularly conversion rates from controlling one of the most prominent placements of your brand online.
Ad extensions can do wonders for many, and Google didn't fully let you control messaging for your homepage like you can with brand term ads.
Beyond that there are a few other really compelling reasons that make it a no brainer in many cases.
- Control the landing page URL, particularly for setting parameters or a/b testing
- Controlling site link messaging and URLs to help searchers self select a more relevant experience, particularly if you have multiple audiences
- Potentially a slight boost to account level quality score (I've seen mixed data on this)
- I don't see this mentioned enough, but you can get solid organic query volume data in AdWords now
- Super valuable insight into the raw queries. Are people searching for "your brand vs new competitor brand?" Are they searching around some horrible PR that you were unaware of? Maybe they are looking to see if you sell a product and if you don't you should consider it. With secure search everywhere now, this is arguably one of your best data sources for these sorts of insights
For the pennies per click you pay it is absolutely worth it in many cases. If you have doubts, Google just released their data driven attribution model in AdWords, which, among others, can help inform whether you are giving too much credit to them (although this can be hard to actually determine).
For most companies I'd fully educate on the pros and cons and recommend trying them before making uninformed assumptions. At this point, I typically default to enabling them fwiw.
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> There is no default other than showing you very closely related variant matching (i.e. plural to singular)... It was not clear in your previous comment that "very closely related variant matching" included as well not so closely related variants like synonyms and related searches, given that you said it meant "plural to singular." > Broad match is the default match type that all your keywords are assigned if you do…
> included as well not so closely related variants like synonyms and related searches, given that you said it meant "plural to singular." That is not true except with broad match. you are confusing broad match with close variant matching. close Variant matching on phrase and exact match only triggers really close variants, like I indicated. There are also adwords scripts that give you even more control http://www.bra…
Probably it's good advice to never used the default settings. And maybe it's ok to ignore what is the default. But I find really amusing that you, an expert with over a decade of experience, is telling people that they "shouldn't be spending money on search advertising without taking the 2 minutes to understand match types" (implying that it was his fault and not Google's because "if you run broad match keywords and dont use negatives, you run the risk of wasting lots of money...but it's hardly a default setting") while stating as a fact that the default is something different from what it actually is.