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Ask HN: Considerations when asked to write a book?

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Re: Ask HN: Considerations when asked to write a book?

#81
I wrote "Using Docker" for O'Reilly recently. My thoughts:

- I wouldn't bother with the advance. It was a pitiful amount of money and was paid in instalments that I constantly had to chase. Instead see if you can negotiate a better royalty rate (as your first book, I don't know if this will happen). Supposedly I was lucky to get advance at all, not sure how true that is.

- Another commentor mentioned the free books they give you; I think this is an area you can likely easily negotiate up a bit.

- As I wrote on a popular topic, I did make some money, but nowhere near what I would have made consulting. However, it has opened a lot of doors for me. I have given a lot of talks in a lot of countries and people come to me for advice, which is a nice place to be. In terms of my career, it's certainly been a big help.

- I wouldn't write for one of the publishers that push out lots of low quality titles. It demeans your work and you'd probably be far better off self-publishing.

- O'Reilly have a reasonably good infra set-up; I wrote the book in asciidoc using Vim and pushed to a git repo. There was an on-line app that would then build PDF/ebook versions of the book on demand.

Good luck!

Re: Ask HN: Considerations when asked to write a book?

#82

I wrote a kids programming book. £1.5k advance and 8% royalties if I remember correctly. My biggest takeaway, is forget your tool chain. I wrote it in org mode, and exported to Libre Office and then Word. As soon as the first draft was returned I ended up battling with Word the whole time, for edits and redrafts. Also, designers don't read code like programmers. Indentation was often messed up, incorrect quotes used…

I've heard (but can't verify) that the Pragmatic Programmers have their own tool chain, and that it's quite good. It will, for example, check that code snippets are syntactically correct.

I have a few of their books, and they're pretty good. Their store is also very straightforward and friendly.

Does anybody have experience writing for them?

Re: Ask HN: Considerations when asked to write a book?

#83
post #62

I'm currently an author with O'Reilly, writing about the design space. ( http://shop.oreilly.com/product/0636920038887.do ) I am in the final stages after over a year and half. I was in your position not too long ago and researched as much as I could before accepting, so I will skip things you will find in a quick Google search. Negotiating: 1. Everything is negotiable, remember that 2. Under promise on #pages, they…

> Negotiate on how many free books you can get to give away What's a realistic order-of-magnitude number there? 50? And do you have to agree not to sell them?

When book sales are split between multiple parties I can't imagine it's okay to get a bunch of free ones and sell them yourself, keeping 100% of the proceeds.

Re: Ask HN: Considerations when asked to write a book?

#84
post #14

What is a fair, market-rate deal for a first-time technical author writing about a popular subject? You're going to be shocked and dismayed by the offer they give you. Let's get that out of the way now. This is the model: they'll tell you to not do it for the money, in exactly those words, prior to explaining to you terms which imply that they're not doing it for ~92.5% of the money. You will likely be offered someth…

> There exist numerous people on HN who have successful businesses doing the second model. Understand that the second model is far more akin to running a business than it is to writing books.

I've done this twice now (links in profile if anyone is interested). It is very much a business for me. The first book led to an ongoing consulting gig with a wonderful client, along with a smattering of additional clients over the last few years. The first book has also earned north of $50k since publication, of which I've been able to keep 97% minus minor costs like hosting.

I have not published with a traditional publisher. O'Reilly approached me about publishing something like MMP as a traditional book, but they weren't interested in conciseness nor were they willing to pay anything close to what I was making self-publishing so it never went anywhere.

Re: Ask HN: Considerations when asked to write a book?

#85

I was a reviewer for a Packt book ( http://droppdf.com/v/UTl8X ). The review process was terrible, they ended up not taking my feedback into account and the book was published with lots of technical mistakes. The final book is essentially a random tutorial from pre-existing web content. Avoid them.

While I was working on a video course for Packt, someone from their company approached me and asked whether I'd be free to review a video course.. (mine)

They are badly organised and most of their communication happens through Word docs randomly spread over multiple Dropbox folders.

Re: Ask HN: Considerations when asked to write a book?

#86

I wrote a technical book for Wiley. 12.5% royalties for paper sales. 25% for book. Negotiate the ebook rate. The main thing that surprised me (which shouldn't have) was the complete lack of marketing Wiley did. You write it, you find the tech editors, you edit it. They assign someone to you who basically bugs you to turn in chapters. I had the cover designed myself so it wouldn't suck. Then it comes out and you are t…

Is that 12.5% of the list price or 12.5% of the profits?

E.g. if the list price $100, the publisher sells it wholesale for $45 and the printing cost is $10, will your royalty be $12.50 or $4.37=(12.5% of $35)?

Re: Ask HN: Considerations when asked to write a book?

#87
Try to land as high an advance as possible, because it's difficult to even earn out a modest one. I've published a handful of books at this point and only one (released in 2010) generates any royalties, and those checks are usually between $100 - $150 per year. My advances have been anywhere from $5k to $15k, depending on the publisher.

I would ask what sort of promotion the publisher will handle. Will they promise to submit it to reviewers, bloggers, etc.? That's great, and that'll help the book sell (which'll guarantee you'll be asked to write another, etc.). But be aware that some publishers will lie about the marketing campaign they have in store. I once wrote a book for a midsize publisher who not only promised me the moon in terms of promotion -- 'Wired' reviews, prominent bookstore placement, etc. -- but printed the exact same things on the pre-release marketing materials that go out to PR people, etc. When I got wind that this massive marketing effort was not, in fact, in the making, I called the publisher on it -- and they tried to placate me by offering 30 free copies of my own book. Things imploded from that point, at least behind the scenes. (At least the book did end up on the shelves in Barnes & Noble, etc.)

In addition to trying to score as high a royalty as possible,and getting a sense of what sort of marketing/sales muscle the publisher will throw behind the book, start thinking about how to promote it on your own. Well before the book's released, start making friends with bloggers who review books within your subject matter. Also, make a list of online places where you'd like the book mentioned/reviewed; when the book comes out, you may end up sending them a couple of your comp copies in order to generate press.

Re: Ask HN: Considerations when asked to write a book?

#88
Short lessons: ) Strike out the contract part about rights for books after 1st one ) Beware of how fast projects that you cover move ) Put the source code on Github ) Have a blog where you write about your discoveries that don't fit into the book ) Ask for discount codes and throw them around; that may be the only marketing _anybody_ will actively do for the book... ) If you are doing the first book after all, make sure you are treating it as something you will leverage multiple times after that ("published author", increased chance of presenting, proof you can write a different book for a better publisher, etc).

Background and happy/sad story: I wrote my first book for Packt (on Apache Solr). It was a small beginner-oriented book (about 64 pages of real content). I wanted to write a book for long time, so when they approached me to do it about a popular open source project I was working with and blogging about, I jumped on it. I figured that a small book would be perfect way to see the book process end-to-end.

It did not take _too_ much time, but longer than I expected (of course). However, support from Packt for the process was terrible, both in terms of initial information, explanations of process stages, reviews, formatting support or marketing.

I believe I did a good job _despite_ that as I wrote tutorials before as well as working in a senior tech-support position, which gave me visibility into research and explanation techniques.

Still, they managed to nearly destroy my book by publishing a free sample chapter from another book on the same topic that overlapped by the topic-name with my single-focus work. The technical content was actually complimentary and used very different explanation approach, but the general titles looked similar. The beginners (target audience) would certainly be confused. Packt did not realize they were publishing both books at the same time. They did not realize they created a conflict. And they did not see a problem until I escalated the issue 3 levels up all the way out of India into the UK level of management. They replaced the free chapter in the end.

Then they screwed up on the pricing and - just after release - accidentally moved the decimal point and made my book 10x priced. For several weeks while I notified, begged, and - relatively politely - escalated.

In the end, I pushed really hard repeatedly and am happy with what I got. I just feel it happened despite the publisher, not because of them. The book is now obsolete, but a couple of people keep buying it, despite Packt increasing the price on it for some reason. Overall, I got a couple of thousands out of that. A good chunk of that was actually not from individual sales but from some sort of global subscription (perhaps via O'Reilly Safari library).

Later, I also reviewed a couple of other Packt books, supposedly on the same subject. Or I tried to review. They were so bad I could not even start providing viable feedback. So, I pulled out. Yet, I think they all got published. (Yes, I understand what this may REALLY mean about my own book. If anybody wants to privately review and provide honest feedback on an outdated Solr book, let me know.)

I also had a go at Leanpub and O'Reilly. The topic for Leanpub book was too big for me and I cancelled it, refunding all the money back (Leanpub were awesome at that slightly-complicated logistics).

Current O'Reilly book is probably too big as well. Solr is moving way too fast to do anything but small books on with classic publisher schedule and update capabilities. I am not the first one who hit that problem and I know of another book about Solr that got cancelled when the page count went into the second thousand.... I tried to get my scope smaller, but the things are still changing faster than I can process them, never mind explain.

My current thinking is that it may make sense to go back to Leanpub and do super-focused micro-book that is absolutely up-to-date. Something like Solr mega-tutorial with all bits working and using latest features and command lines. Sell it for 4.95 with discount to my mailing list subscribers (yes, I built one). Update it as Solr updates, do other micro-guides, etc.

Re: Ask HN: Considerations when asked to write a book?

#89

I'm currently an author with O'Reilly, writing about the design space. ( http://shop.oreilly.com/product/0636920038887.do ) I am in the final stages after over a year and half. I was in your position not too long ago and researched as much as I could before accepting, so I will skip things you will find in a quick Google search. Negotiating: 1. Everything is negotiable, remember that 2. Under promise on #pages, they…

One point there really resonantes with me as someone who reads a fair number of tech books.

"5. Choose a topic that will sell in a year and half."

makes it hard (I think) for books to be written about very fast moving technical topics (e.g. Docker/Kubernetes/CoreOS). By the time you've written the book, it will inevitably be out of date.

The approach that publishers like Manning and O'Reilly take of publishing beta books helps a bit but still these topics are not a recipe for long-term saleability.

Re: Ask HN: Considerations when asked to write a book?

#90
post #14

What is a fair, market-rate deal for a first-time technical author writing about a popular subject? You're going to be shocked and dismayed by the offer they give you. Let's get that out of the way now. This is the model: they'll tell you to not do it for the money, in exactly those words, prior to explaining to you terms which imply that they're not doing it for ~92.5% of the money. You will likely be offered someth…

I asked someone who does this. Somewhat transcribed comments: Expect $0 to $3k from a really shitty publisher who is probably just going to waste your time, or a serious publisher who believes you'll waste the publisher's time, or both. $3k to $6k from a publisher who has some clue, but the topic is extremely niche. ("Pentesting South African Wifi Networks with Monads") $6k to $12k from a publisher with some clue for…

If you are going into a book contract, familiarize yourself with cross-accounting or basket accounting clauses, and get them stricken from the contract. (This is the clause where you need to earn out all the books before getting royalties for any of them.)

In general familiarize yourself with book contracts, and understand the pitfalls. Or consult a literary lawyer.

Source: I'm the author of multiple tech books over more than a decade and several novels.

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