> Big companies can copy your product in no time Your advantage in this case, now or 10 years ago, is that this is simply not true. If your business is "a flashlight app", yeah, eventually they'll copy it (as it happened). However they'll take an unusual long time to do that simple thing (as it also happened). Why? Because everything at big companies is a political game, full of internal conflicts, multiple prioritie…
One example is Microsoft creating teams to take on Slack.