During COVID I was in Mexico. At some point I wanted to go horseback riding. I was researching places to go horseback riding and I was not at all surprised to see I would have to make some calls to book. Fast-forward a few weeks, I become pretty good friends with the owner at the ranch I went to. We grab tacos one night and he shares his concerns: They're not doing so well financially and are worried about whether or…
Most business' official website are a Facebook page.
In a country of 150M people and growing expat presence, there is a TON of opportunities for software businesses to enter the market.
For example: Riviera Maya has no MLS style real estate tracker/listing platform. The entire real estate industry operates on word of mouth, WhatsApp and Facebook messages.