I started my current enterprise SAAS company 4 years ago. It took more than a year before we had our first customer (who left us!), 2.5 long years before we raised $350k on the promise of signing a big company. After 2.5 years "without a job" my whole family was pressuring me into just getting a job a tech company. "It was obviously not going to work if we hadn't succeeded by now." But I knew we had something special…
Awesome story. Where did you find this head of sales, and how'd you convince them to work at your company? I know you said the tech was special but was that really all that it took to convince them? Was there more at play (eg. Attractive company culture, industry, etc)?
Same reason a later seed investor put money in. "If it works, why wouldn't any company buy it?" As we learned (and are still learning) great tech and an obvious market need are only tiny pieces of the puzzle to figure out.
None of us had any experience in the industry, and the company was 3 people at the time our head of sales came on board--not much of a culture to speak of.