1. First figure out plan B - what happens if you are not able to raise funding in the next 6 months. 2. Assume a position of power - you will make this company big even without funding because plan B is in place. 3. Talk to investors from this position. You are smarter than them. You know more about this business. You don't need this particular investor to invest because others have already signed up. 4. Treat invest…
I think the sentiment behind #5 is right, but your wording is wrong. It's not about bullshitting. It's about storytelling and choosing which parts of your story to emphasise and how to frame them. People don't realise the extend to which raising money is simply storytelling. And with any story, you dictate where your story takes somebody. Investors want to believe in your story (especially angels / early VC) so give…
#4 looks reasonable if you remove the first sentence (“treat investors as shit”).