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Ask HN: What will happen when everybody uses an ad blocker?

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Re: Ask HN: What will happen when everybody uses an ad blocker?

#61
post #22

Actually, the main reason I block ads is not because I can't stand ads, but because I don't want to be tracked and traced around the web, and also it turns out that as most of this ad-systems are based on extensive javascript and flash, blocking them makes most news sites load so much faster. There's a very easy way to solve this problem for websites, and that is to host the ads from the main site. That would make it…

"There's a very easy way to solve this problem for websites, and that is to host the ads from the main site." It's not that simple. Almost all display ads are served through 3rd party ad servers like Doubleclick, Zedo, etc. because advertisers want the ability to: - Control and change what ads they are serving without contacting hundreds or thousands of different site owners and coordinating mass creative changes. Th…

What about if a subdomain of the real website was pointed at the ad network, e.g. adverts on this site would be served from doubleclick.ycombinator.com

Every website would serve from a different domain, which prevents (? helps prevent?) tracking, but advertisers like myself can still run it through our own network and see valid stats.

Re: Ask HN: What will happen when everybody uses an ad blocker?

#62
post #61

Earlier quoted context omitted.

"There's a very easy way to solve this problem for websites, and that is to host the ads from the main site." It's not that simple. Almost all display ads are served through 3rd party ad servers like Doubleclick, Zedo, etc. because advertisers want the ability to: - Control and change what ads they are serving without contacting hundreds or thousands of different site owners and coordinating mass creative changes. Th…

What about if a subdomain of the real website was pointed at the ad network, e.g. adverts on this site would be served from doubleclick.ycombinator.com Every website would serve from a different domain, which prevents (? helps prevent?) tracking, but advertisers like myself can still run it through our own network and see valid stats.

Easy to block. Needs to serve all other non-html static files too, to be uneasy to block at mass.

Re: Ask HN: What will happen when everybody uses an ad blocker?

#63
post #62
post #61

Earlier quoted context omitted.

What about if a subdomain of the real website was pointed at the ad network, e.g. adverts on this site would be served from doubleclick.ycombinator.com Every website would serve from a different domain, which prevents (? helps prevent?) tracking, but advertisers like myself can still run it through our own network and see valid stats.

Easy to block. Needs to serve all other non-html static files too, to be uneasy to block at mass.

The idea would be to allow adverts while still blocking tracking - sure it would still be possible to block them, but less people would want to block them.
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