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Ask HN: What do you think would happen if Google and YouTube split?

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Re: Ask HN: What do you think would happen if Google and YouTube split?

#61
post #54
post #15

Earlier quoted context omitted.

Youtube just had the revenue of $8.92 billion where the total was $88.27 billion. Not a small number. Is there any information how much is profit from that Youtube part?

There are no numbers on YouTube costs (which would be astronomical), and IMO it's unlikely YouTube is profitable on its own.

Any idea about costs and volume (traffic) over at Netflix, to compare apples with oranges?

Re: Ask HN: What do you think would happen if Google and YouTube split?

#62

Earlier quoted context omitted.

There are options for you, like Floatplane and Nebula. The problem is universal - their curated content has limited appeal. The YouTube model is more attractive to people, so more people upload content to a larger audience. I have no confidence that a paid-only platform could reach 1/100th of the traffic YouTube gets in a similar timespan. As a customer you really just have to ask yourself what you're willing to give…

Nebula is more like Netflix for vlogs and explainers as it lacks comments and livestreams.

You say "lacks comments" like it's a bad thing.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#63
post #56
post #51

First hit on google says: $31.5 billion in ad revenue in 2023. That figure does not include 100 million subscribers (2024). I am outside my comfort zone but I would bet youtube would thrive without google if those numbers are correct. And it is for sure large enough to not need google for bulk deals etc.

I'm not sure you're appreciating the massive scale of YouTube. Billions of videos (from music videos to a random person's 10 hour hiking video nobody cares about), stored all around the world, and ready to be delivered quickly to anyone. Oh and apps for any platform imaginable. This is not cheap.

About 3.9 billion videos (of which almost 1 billion shorts) results in more than $9 in revenue for each video ever uploaded, in 2023 alone.

You get a lot for a billion dollars.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#64
post #43

Earlier quoted context omitted.

When you're paying for a service, you generally expect something better than a third-party can achieve by deleting parts of your free offering.

This is moving the goal posts and completely arbitrary. There are many services that are ad supported and have a paid version without the ads. For some reason, free and ad free YouTube seems like a birthright to so many people.

Hackers will spend unlimited amounts of time and energy to argue why they shouldn't pay for something. I think it was the Dalai Lama who said that the highest ethical principle that exists is to use things without paying for them, and that it is in fact the people providing goods and services who are oppressing the people who are using them. But I could have remembered wrong.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#65

YouTube would die. Although it generates a large amount of revenue, YouTube's costs are substantially higher. It provides Google with engagement and a prime source of user data, so subsidising it has been an acceptable trade-off for Alphabet. Recent attempts to increase revenue, although partially successful, have shown that the platform is unlikely to pay its own way because universal accessibility is fundamental to…

> It provides Google with engagement and a prime source of user data, so subsidising it has been an acceptable trade-off for Alphabet.

If this is true, why bother with ads? It's completely ruined the platform.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#66

Earlier quoted context omitted.

The steep price of removing them: https://addons.mozilla.org/en-US/firefox/addon/ublock-origin...

At some point they'll just embed into the video stream. TBH I had assumed they were already doing this. EDIT: Still, point taken. I'll try to figure out how to install this on my home router—I don't ever watch youtube from my browser.

And the irony is that if you pay for YouTube Premium, you still get these baked-in ads :/

Re: Ask HN: What do you think would happen if Google and YouTube split?

#67

Search of youtube is absolutely horrendous so I don't see any additional harm to from splitting them. And of course the benefits are so large as to be difficult to enumerate.

What’s horrendous about it in particular?

Try searching for videos using any other search engine and you'll see much better results. When I can't find a specific video I'm looking for, using another search engine always finds it.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#68
post #7

Earlier quoted context omitted.

And what would be the reason for this subsidy? Do they think YouTube is going to keep growing and it's worth waiting for them to become somehow more popular? Would it be catastrophic for Alphabet if other large players entered YouTube's market? And why would losing a subsidy mean increasing prices? As far as I can tell consumers think YouTube's offerings are overpriced as is and they could probably increase profit by…

Because google currently gets valuable ads data from youtube. So even if the product itself runs at a loss the net benefit is positive. If its spun off then the platform has to stand on its own and it would need to make more money.

> it would need to make more money

Really? Why?

Can it? If so why hasn't it done that already?

Re: Ask HN: What do you think would happen if Google and YouTube split?

#69
post #66

Earlier quoted context omitted.

At some point they'll just embed into the video stream. TBH I had assumed they were already doing this. EDIT: Still, point taken. I'll try to figure out how to install this on my home router—I don't ever watch youtube from my browser.

And the irony is that if you pay for YouTube Premium, you still get these baked-in ads :/

What's ironic about it? YouTube premium removes ads that YouTube adds to videos. Those sponsor ads in the videos are put there by the content creator who made the video.

Re: Ask HN: What do you think would happen if Google and YouTube split?

#70
post #34

Earlier quoted context omitted.

What’s horrendous about it in particular?

there is lot of creepy and gore content that is fed between keywords, in order to bait kids and make them see shocking content. Type the symbol . for example, or some Disney characters (like https://en.wikipedia.org/wiki/Elsagate or https://www.reddit.com/r/ElsaGate/ if you like to have a starting point ) Sadly not fixed https://www.reddit.com/r/youtube/comments/tebv1z/comment/ihb... if you are really adventurous

That is bloody weird.
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