Looks like you’re based on London, so first thing is to change resume to CV when speaking to UK based people. Calling it a resume will out then off for timezone, tax and cost issues. Also, you’re in London so start meeting people - go to tech meet-ups, go to marketing meet-ups and tell people you’re a freelance developer. Networking is the way to success in the freelance world. Also reach out to old employers and cli…
Seeing the disparity in pay between UK dev roles and US dev roles, I would assume one would do the opposite and lean into presenting yourself as someone who can work on projects for US companies. Curious why you would recommend positioning for UK work.