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Ask HN: Is having a personal blog/brand worth it for you?

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Re: Ask HN: Is having a personal blog/brand worth it for you?

#61
Having run blogs for brands and now running blogs of my own personal brands I can say that it was/is valuable.

There was another post on HN a few days ago which likened publishing blogposts to increasing your luck surface area and I very much relate.

When I get hit with writer’s block and can’t seem to come up with my own work - which can be months at a time - I end up reverting to something like email interviews to highlight other peoples’ work and still have content for my blog.[0] Similarly, guest posts (that you seek out, don’t let random writers write guest posts aka insert links on your blog) can keep your blog “alive” through periods where it otherwise would have died.

[0] www.thehighestcritic.com

Re: Ask HN: Is having a personal blog/brand worth it for you?

#62

Tangential, but where/how do you promote your posts? It's rather demotivating to spend hours on a subject and see that only a handful of people seen the post for a couple of seconds on average.

Turn off analytics and learn to enjoy the process.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#63
I write about my learnings at https://erikmartinjordan.com. Financially it's not worth it. However, as a non-native English speaker, it's a great exercise to practice a second language. Plus, those days when I get positive feedback feel better than any regular day at my job.

Most writers are huge introverts. Blogs are great to know people that you probably would never meet in real life. It feels like magic that you can connect with someone from a different culture, that is interested in the same things that you do, and with whom you share a similar sense of humour.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#64
I have a website [1] where I post technical articles and – although there are not that many articles – I have been approached for opportunities, including a current client. I recommend it, even if it seems like there is never time.

[1] https://mejuto.co/articles/

Re: Ask HN: Is having a personal blog/brand worth it for you?

#65
Don't blog myself (mostly due to imposter syndrome), but I'd imagine the biggest plus would be the ability to connect with like-minded individuals without the noise / constraints / biases imposed by bigger platforms.

On that note, what would be a recommended approach to connecting with individuals? Just throw in a contact email? I hate the idea of a Disqus or other commenting system forcing you to throw away ownership of the user interaction.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#66
I maintain a "personal brand," and a lot of that, has to do with trying to remain positive, honest, reliable, and friendly, as much as with my technical acumen.

I do blog, in sporadic bursts[0]. I haven't written much, lately. I tend to write (both code and prose) for myself, as opposed to any particular audience.

I feel as if it is "worth" it, but I don't bother trying to have a high "social media" score. That takes way too much time and effort.

[0] https://littlegreenviper.com/miscellany

Re: Ask HN: Is having a personal blog/brand worth it for you?

#67
I have one very loyal and prolific visitor to my page - me.

It's become a catch all reference page for all my work, and that's extremely handy and also happens to help solidify some credibility when I need it. I can just send canonical links to anyone interested in what I've worked on.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#68
I do and I even wrote a blog post about it[1] along with some pros and cons. I’ve been blogging for more than 20 years when I was just adding “updates” to a project I was working on: the dashpc. I find it therapeutic and on a few occasions I’ve referred back to my own blog for info.

https://chrisbergeron.com/2022/05/29/own-yourself-you-are-yo...

Re: Ask HN: Is having a personal blog/brand worth it for you?

#69
Definitely worth it. I love to write about geeky stuff, and that alone makes it worthwhile for me. It’s also allowed me to make some money writing for a couple of corporate blogs simply because their marketing people learned about me through some of my content.

BTW, as a long-time Hugo user: I hear you. If one doesn’t have the time to tinker with it, things can get nasty in a hurry. (Same is true for most if not all other static site generators, to be fair.)

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