My own goals/use cases:
- I'm unhappy with the current economics of the online world, that are based on advertising. I accept that developing products requires money, and getting money requires a business model, so if I don't like the incentives ad-based business creates, I should actively support alternative models
- I'm unhappy with the intrusiveness of tracking. I think consent is important -- not as a legal concept, but as a regular human being understands it. When I interact with a person or organization, I can meaningfully give consent for their actions. I can't meaningfully give consent to what some third party who isn't part of that interaction does, regardless of the legal fine print that says.
- I'm happy that the internet has become mainstream and people who aren't "tech people" use it.
- I'm not concerned with targeted attacks, but am concerned with opportunistic attacks against my online accounts and identities.
- Yes, "identities" -- I believe people should be able to have multiple identities online.
With those criteria, my current set up:
- password manager -- no reusued passwords. Whole family uses this.
- Fastmail. Because I use email so much, it's clearly a valuable service for me. So it' worth paying for -- I'm many years out from being a broke college student.
- A domain I purchased just for emails, and make use of subdomain addressing. I tend to use a different subdomain email per service. Goes to the goal of multiple identities, reducing tracking and reducing opportunistic attacks
- I've kept my gmail address and forward it to my fastmail, because I don't want to make my personal contacts use a different email address than they have for years. Maybe I'll change that some day, but I'm ok with _reducing_ rather than _eliminating_ google in my life
- FireFox. Also Mozilla VPN, to give Mozilla some money, though in practice I don't really have a frequent use for VPN.
- Duck Duck Go
- Ublock Origin
- Subscriptions to a handful of news outlets I read frequently. Print subscription for one of them!
- Separate computer for work vs personal
Biggest gap I'm still uncomfortable with: Shopping on Amazon.