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Isn't that what you're doing? Search ads isn't the only way to reach people and it's not an impediment for new entrants as shown by Amazon's ad business. As for the general matter, google has the right to publish and design their website however they see fit, it's a no brainer, the only reason this question keeps popping up is that google has very powerful enemies in basically all news and publishing companies (they…
Ok maybe monopoly isn’t the word, but what’s the word that describes how it is virtually impossible for anyone else to write a seriously competing search engine, given the resources, trade secrets and patents Google has. Also can you give me an example of a true monopoly as per your definition. Even the US government doesn’t have a tax monopoly because there are other countries you can live in.
As for proper monopolies it's usually the power/water utilities, although I think that the breakup of at&t back in the day was ill advised because their monopoly sustained bell labs, possibly the greatest innovation hub ever, that being one example of these populist antitrust notions backfiring.