Ask HN: What methods and tools can I use to decrease my app churn? • Hacker News Board

Re: Ask HN: What methods and tools can I use to decrease my app churn?

#61

Post by chupasaurus » Wed, Sep 05, 2018, 5:38 PM UTC

dnbgfher wrote: post #59

chupasaurus wrote: post #53

Earlier quoted context omitted.

>Instead of trying to understand why 80% of the people are leaving, try to find out why 20% are staying. That's a survivorship bias. You have to analyze both groups in order to improve the ratio.

Their comment wasn't directed towards improving the ratio. They were suggesting that the focus should instead be on the current users. I imagine this is a result of everything being so new, they think it makes sense to take some time and figure out why people are actually using the app before trying to tackle more directed problems like the uninstall ratio. In that context, it's really not a survivorship bias. If you…

But the OP's question is about improving the ratio.

Re: Ask HN: What methods and tools can I use to decrease my app churn?

#62

Post by panda888888 » Wed, Sep 05, 2018, 6:27 PM UTC

I highly recommend checking out useronboard.com to see lots of examples of good and bad onboarding experiences.

Re: Ask HN: What methods and tools can I use to decrease my app churn?

#63

Post by paulcole » Wed, Sep 05, 2018, 6:54 PM UTC

Surprised nobody seems to have mentioned it yet, but what about expiring credit cards? Do you send those users an email about updating their cards?

Re: Ask HN: What methods and tools can I use to decrease my app churn?

#64

Post by dnbgfher » Thu, Sep 06, 2018, 3:44 AM UTC

chupasaurus wrote: post #61

dnbgfher wrote: post #59

Earlier quoted context omitted.

Their comment wasn't directed towards improving the ratio. They were suggesting that the focus should instead be on the current users. I imagine this is a result of everything being so new, they think it makes sense to take some time and figure out why people are actually using the app before trying to tackle more directed problems like the uninstall ratio. In that context, it's really not a survivorship bias. If you…

But the OP's question is about improving the ratio.

Right... and then they got a response that they might want to ask a different question along with a suggestion of how to answer it.

Now you are trying to treat that solution that is explicitly meant to answer the new question as if it were an answer for the original question, going so far as to apply logic issues from the old onto the new.

Discussions, particularly ones of this nature, change and shift direction. It doesn't mean that later topics inherit logical traits or something from earlier ones.

Re: Ask HN: What methods and tools can I use to decrease my app churn?

#65

Post by dangerface » Fri, Sep 07, 2018, 1:23 PM UTC

> without any marketing

Well thats not true, if people (the market) are finding (though a marketing channel) your app (the product) then you have done marketing (posting your app on the store) you just don't realise it.

If you don't plan out your marketing you are still marketing you are just usually doing it poorly by marketing to everyone and no one, you should expect to get a lot of confused non customers.