1) Nothing
2) Visitor logs
3) Locks and alarms on your racks, and/or (if you have enough) the rooms they are in. Remote monitoring is pretty common.
4) First party human security professionals
I don't have any special knowledge of Cloudflare's set-up, but 2 and 3 are by far the most common. Lacking #1 means your hardware just gets stolen. #4 is too expensive. #2 and #3 are where most people are, so probably something around there?