It provides a great solution for most needs and problems. But I think the biggest selling point is that their docs are excellent. I never connected with the Remix docs...they often left me still confused. I've used Remix v1 and updated our two work repos to v2. I still don't feel fluent with it for some reason and often find myself thinking "I prefer the way Next does this".
Someone else here mentioned the T3 stack. That's a good resource to at least see other libraries/services that work well with Next. You don't need to follow any of it blindly, but use it as an information resource.