I was you about a decade ago... I can't stress enough that if you don't have serious money in the bank or rich friends, you need to keep your day job and bootstrap. One approach I've seen work well even though it may be slow and frustrating - use the proceeds from your day job to hire a developer to do the work. You create the work plan, let someone else fill in the gaps. You focus on marketing / customer interaction…
Interesting and timely. I'm close to doing this now - the time just isn't there to devote to the product and the day job, and the product needs an 8 hour a day developer for 6-12 months. Do you have any examples of where this worked to get something new off the ground.