I prefer to formulate goals as something I want to achieve, not something I want to do. For me, this year, the number one goal is to become competent at marketing. When I started last year, I told myself I need to get competent at sales, or I will always need some CEO by my side and never have a business that's truly my own. Now I'm pretty decent at sales, but I can't fully leverage that since I don't have enough pro…
Did you find the fractional CMO's advice useful? I'm always worried that it's too high-level or not adapted to early-stage start-ups.
But I'd definitely exercise caution: Most marketing people I met have been the "let's do fancy rebranding, post on social media and go to events" types. Took me a while to find someone more suited to what I'm looking for. More strategic, less... arbitrary.