I launched an app for Shopify about a year ago called Custom Fields: https://customfields.bonify.io Currently it's making about $5,000 / month. It's been a very interesting process dealing with building the app, marketing it, and dealing with support. The app is $19/mo for regular Shopify stores, and we have about 700+ total customers (only some are paying). We get A LOT of support requests for misc things and have b…
> We don't really market the app
Well, what you did _is_ marketing (via integration), it's a great strategy when done well and looks like you did an awesome job.
I've heard it said that marketing is basically doing anything that exposes your product to more people.