51–60 of 95 posts
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Great explanation - I'll add two things. 1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customers. 2. Paid results (and other results like maps, shopping, etc) often push organic results below the fold so no one sees them. You need to be above the fold.
Lol, so it's extortion by google? Superb model!
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I think he means related searches as in http://www.blindfiveyearold.com/wp-content/uploads/2011/06/g... If I understand his comment, if you select the term "sweatshirt" your add is also displayed when people search "American Eagle," and that may be yourself and you're wasting money.
He was referring to running broad match keywords by accident...My point was that its reckless to advertise without understanding match types... Google gives you nearly complete control over which terms they show you on using keyword match types and negative keywords...No one should be advertising with Google without understanding this. https://support.google.com/adwords/answer/2497836?hl=en
Of course he and many others can advertise on Google without understanding match types. The point of the service provided by Google is that it's on the whole, significantly easier than "traditional" ad buying. Regardless of the repercussions, AdSense let him buy ads without that understanding.
With this kind of fervor, I have to presume you're either genuinely very, very bad at providing people with advice or, what I presume to be the case, angry or pessimistic about something else entirely.
Frankly I think you owe the comment an apology for your tone regardless of the validity of your opinion on what training ought to be necessary before using a particular web app.
This study ( http://searchengineland.com/google-research-even-if-you-rank... ) is a bit old and possibly biased (since sponsored by Google) but when I worked in SEM the experience we had was the same which was the top organic position + the top paid position netted overall more traffic to our site than with just the organic position alone. The other considerations are: 1) Brand SEM terms are cheap - if you own the br…
Great explanation - I'll add two things. 1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customers. 2. Paid results (and other results like maps, shopping, etc) often push organic results below the fold so no one sees them. You need to be above the fold.
TS using "Squarespace" as example, not "web shop".
Earlier quoted context omitted.
He was referring to running broad match keywords by accident...My point was that its reckless to advertise without understanding match types... Google gives you nearly complete control over which terms they show you on using keyword match types and negative keywords...No one should be advertising with Google without understanding this. https://support.google.com/adwords/answer/2497836?hl=en
I wish you could try to frame your criticism in a more engaging and friendly way. In my opinion, it's exactly this kind of absolutist reasoning that seems to be killing community and conversation. Of course he and many others can advertise on Google without understanding match types. The point of the service provided by Google is that it's on the whole, significantly easier than "traditional" ad buying. Regardless of…
What the hell gave you that impression?
He does not owe any appologies. He is completely right. How to have a discussion where one side doesn't know anything but pretends that it does and lectures the side that actually knows?
Being able to google every problem programmers face has given them the false sense that everything is very easy. You just need to read a couple of articles on the front page of google and you're done.
Earlier quoted context omitted.
Great explanation - I'll add two things. 1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customers. 2. Paid results (and other results like maps, shopping, etc) often push organic results below the fold so no one sees them. You need to be above the fold.
1. I don't think that you can buy ads using other company's trademark. It's against Adwords policy. TS using "Squarespace" as example, not "web shop".
Google loves branded Kws on Adwords. Bidding on competitors will have a low quality score, but drives up the competition for the brand owner. With all of the above the fold distractions, you basically have to pay if you want to be above the fold.
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This reflects the core argument to do this...but the truth is more subtle. Agencies and in house SEM teams are inherently biased to want to spend on brand terms because a) they can attribute more sales to their channel and b) Justify more spend which equals more revenue for most agencies... I am not discounting the validity of the argument to bid on brand terms and I bid on brand terms for most of my clients...but I…
It's (a) all the way down. The expression is robbing Peter to pay Paul - we've even tested it - while running ads on branded keywords does increase clicks, it increases the CPA from zero to potentially pricey. The net benefit is so-so, and if the client doesn't understand that they're cannibalising their organic traffic you have a problem - I.e. 99% of the time. The only reason I've ever witnessed is SEO/M ego rubbin…
http://www.lunametrics.com/blog/2016/04/21/compare-actual-vs...
https://google.github.io/CausalImpact/CausalImpact.html
Because some of the people who studied marketing did not sleep through their econometric classes.
Side question: would you click on the ad or on the organic search result? Why?
(Yes, I'd be willing to pay a modest subscription if Google got out of the advertising business. No, I doubt this pledge will ever be put to the test...)
Marketers often work with middle man companies to create the ads, you'd be surprised I think if you heard how many times the ad owner never even looks at the results of how it looks to customers. But also lots of the other reasons posted here are very true too.
SERIOUSLY???? I have to beg my clients to stop googling themselves!!! In all seriousness, clients obsess about their ads and how it appears way more than the agencies do...They often don't realize that it can hurt their CTR, their quality scores, and pollute the data used to measure results... Google built an ad preview tool for this very reason.
Earlier quoted context omitted.
Great explanation - I'll add two things. 1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customers. 2. Paid results (and other results like maps, shopping, etc) often push organic results below the fold so no one sees them. You need to be above the fold.
1. I don't think that you can buy ads using other company's trademark. It's against Adwords policy. TS using "Squarespace" as example, not "web shop".
Source: https://support.google.com/adwordspolicy/answer/6118?hl=en