1. Full size keyboard with a numpad. If I can't type on it then I won't buy it.
2. 1080p internal display. I won't buy it if the internal screen resolution isn't at least 1080p.
3. Works with Linux. That's a dealbreaker if I can't put Linux on it.
4. Discrete GPU that can be enabled/disabled without rebooting. Not for games, though that's a bonus. I write software that uses GPU acceleration and I need to test it in the field.
5. External display including connecting to a TV -- HDMI/HDCP, displayport, or USB-C passthrough. It doesn't need to use the GPU but that would be preferred.
6. Power management: when active, the battery should last a full work day unless I have the GPU/peripherals on; when I close my lid everything should suspend to NVMe and practically zero power use from then on.
7. User-upgradeable components: at a minimum, disks and RAM should be interchangeable.
8. Kill-switch for camera/mic which physically disconnects them.
9. Discrete audio / microphone 3.5mm jacks. The audio out jack may be a combined audio+mic jack, but I often have a headset which doesn't have an a combined audio+mic.
10. Discrete ethernet port. 1Gbit is outdated; give me 10Gbit! We've got 10Gbit USB and thunderbolt, there's no reason to not have 10Gbit ethernet.