"This video has been removed because of youtube policies".
This is the exact same thing: shitification.
Make a cool product at a loss then make it shitier to use to bring as much money as you can before enough users exit to break your network effect. You can even make it last longer by making it as hard as possible for your users to leave.
If the process is not entirely clear to you, look at Twitter. (Elon Musk is incredibly not-subtle at this). Everyone of those monopolies are "too big too fail" until it does. Yahoo was like this. Tumblr was like this. Facebook and Twitter were considered as indestructible gods yesterday: they look incredibly fragile now (I’m teaching to CS students and they consider facebook as "the thing used by their grandparents"). Youtube is indestructible? Every single creator is complaining about having video removed/unmonetized while every single person I know is baffle and annoyed at the number of advertising they get. Wait for the moment when people will hear about Peertube.
What most people fail to realize is that "failing" is never a big nova disappearance. It’s more subtle, becoming slightly more irrelevant. Yahoo is still there after all. Youtube/Facebook will still be there in 10 years. (while some may even wonder if Twitter will still exist next year). I keep hearing that "mastodon will never replace Twitter" while it already has: there are now more links to toot on HN homepage than links to tweets.
What few realize that it is all part of the plan when running a VC business. You have the "invest phase" (everything is free, growth at all cost) then the "cashing phase" (aka "shitification"). VC never invest without an horizon. So, sooner or later, money will flew out and the whole thing will fall. People miss it because the brand usually keep a residual value which keep the light on.
That’s why the only long-term sustainable solution is free software. Free software are the only software that can stay successful for several decades (sometimes without major changes in their architecture, which is awesome when you think about it).
That’s why, all in all, Medium must fail. It’s all part of the plan. I was lured in myself years ago but I painfully exported all my medium content to my own blog. It took me years to realize that any centralized platform is one signature away of being elon-musked.