There was a very good thread on HN about this not long ago(1). Google search is getting worse because it is letting companies like Pinterest game it. Instead of fixing the spam they are instead encouraging companies to spend more and more time on SEO and coming up with their own shenanigans like better ranking for using AMP (defunct now). People who generally make great content (think a researcher or a great software…
The rest of you guys are too young to remember but I remember something called yellow pages and white pages. Google has certainly forgotten. White pages Were a search index that could never be monetized in the phone book! Google offers only yellow pages!
I do not think this is true, some businesses got special stuff in the white pages.