Earlier quoted context omitted.
The strategy is extremely effective, especially for high-priced but rarely purchased items like dishwashers, cars, flooring, etc. Consider: one of the hardest parts about advertising is figuring out when someone is ready to buy the product. That is why car companies bombard ads everywhere, just to catch you in the rare moment when you may be buying a car. Lets guess that maybe the odds of a random person wanting to b…
I'm sorry but that doesn't make sense to me at all. Is that based on anything more than intuition because if not I'd like to say that mine sides with op. I'll add some numbers too. If a dishwasher has a lifetime of 20 years and a person is 'sensitive' to adds for dishwashers for a month surrounding the time it breaks, you're talking about a 1 in 240 chance if you 'randomly' target people with a dishwasher, which shou…
Something like 30% of purchased products (including appliances) are DOA or returned.
The follow-on advertising is hoping to capture your replacement activity.