Earlier quoted context omitted.
How does Google link the real life person who bought Voltaren at a store to the online account or fingerprint that browses the Internet? Often, through the payment. People use the same payment methods in the same stores over and over. This data is accumulated by the stores, and sold. if you signed up for a "points card" or some other gimmick to get 2¢ off something, the personal information you used when you signed u…
Hmmm.... Use cash!
It's a start. But unfortunately, doesn't get you out of a lot of the other surveillance methods.
Also, paying cash is yet another bit of entropy. Like using Firefox.