Earlier quoted context omitted.
There is, it's Amazon. They're closing in on $20 billion in European sales, growing at double digits, with something like 50,000 employees. If you look at what they're doing in Europe, Amazon is getting more aggressive by the year in terms of expanding and investing there.
I use Amazon in Europa a LOT, but funny enough it is not ONE amazon in EU, it is many - and I have to search for products on all of them, because what is available in amazon.de might not be available in amazon.co.uk. And there are obviously language barriers - and having to do math to convert currencies etc. It is anything but smooth right now - unless you are in one of the countries, that have their own amazon.tld,…
The store segmentation is created by amazon themselves and doesn't really make sense.