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Ask HN: How would you turn Twitter around?

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Re: Ask HN: How would you turn Twitter around?

#411
post #128

1. cut costs by a lot. they shouldn't be spending $2B per year 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused. 3. reformat all the explore pages into ordinary twitter streams 4. acquire nuzzel. their view of 'whats on now' is better than twitter's view 5. drop the video pa…

Do they really spend $2B per year? That's just mind boggling.

Re: Ask HN: How would you turn Twitter around?

#412
post #275

new economic model: users pay on the basis of how many followers they have. the first 1000 followers are free. pricing begins for accounts with over 1000 followers. the more followers you have the more you pay. this places the payment model in alignment with who the actual beneficiaries of twitter are. it's a mass broadcast advertising/propaganda platform. let the propagandists pay for it.

That's massively open for abuse: Find someone you don't like or want to harass and get lots of people to hate follow them. Costs them money or forces them to use some Twitter moderation tool to cull followers. Second thought with any social media feature should be how can an asshole use this to be an asshole easier.

I don't understand your criticism. How do you propose a bad-actor could control such a large number of accounts? even supposing this malicious figure had that much influence, the problem is just one of how Twitter bills its users. It is the platform's responsibility to determine how it bills and whether or not it is billing fairly. this is a technical implementation detail of the platform, which is beyond the scope of this discussion.

finally, suppose those are "malicious followers". who cares? you pay for reach. if all those supposedly malicious followers stay as your followers they're still seeing your tweets. isn't that the point? I don't see how this is an abuse of the system. A view is a view. Are we suppose to now distinguish between friendly vs. hostile views? This is getting ridiculous.

Re: Ask HN: How would you turn Twitter around?

#414
post #330

Earlier quoted context omitted.

Let people pay $1/month to raise their limit to 280 characters per message. http://blog.zorinaq.com/revenue-idea-for-twitter-1-per-month... Imagine a heated discussion on Twitter... how many would pay $1/month to be able to communicate their points more clearly? Preemptive reply: no, nobody reads Twitter over SMS anymore.

> how many would pay $1/month to be able to communicate their points more clearly? My guess is less than 10,000.

I think you're underestimating the number of businesses who could be convinced that $12 a year is like the marketing equivalent of Pascal's Wager.

Re: Ask HN: How would you turn Twitter around?

#415

Earlier quoted context omitted.

I'm not sure why Tweets and free speech are so closely intertwined in this sort of discussion. Twitter is a for-profit business that isn't profitable. The OP asks what would you do to turn it around (which I'm taking as "make it profitable"). Some suggest better prevention of perceived harassment. My Uber driver has the free speech right to tell me 'my father smells of elderberries,' but if they do it's reasonable to…

Broadly censoring accounts based on a subset of the content those accounts have posted is like Uber deciding not to do pickups / dropoffs near mosques. Twitter has a profit incentive not just to censor content, but to make as much of the content as possible paid ads. My suggestion to Twitter was to focus on what I think is the core value prop of twitter -- its infrastructure as a broadcast platform. I realize many pe…

Wait wait wait, a mosque isn't an individual. What people want Twitter to do is prevent certain individual users from pointing objectionable content at other users; based on those certain users patterns of behavior. So, Uber not picking up a certain cleric because they're known to bite their thumbs at drivers. Maybe a better analogy is a restaurant patron sitting in their own both, but yelling across the room at other patrons. If you own the restaurant, you'd consider silencing them or booting them so they wouldn't detract from the other customer's experiences. (Or maybe I just like analogies.) The complaint I hear from Twitter users isn't that people are broadcasting things they disagree with, it's that Twitter makes it to easy for people to broadcast directly at a specific person. Bearing in mind that anyone has the opportunity to leave the platform if they don't enjoy it. When I was in college I wouldn't have tried to prevent my institution from letting (for example) Milo, speak, I just wouldn't have gone to see him. But if my university let him show up in my dorm room, or gave him my cell phone number, or required me to attend his talk - I'd have had an issue. To be clear, the idea of Twitter being an entirely open broadcast platform has merit, and maybe it would be a better strategy (I assume that's sort of what Gab is trying to be?), but I think the people who say Twitter would be more successful if it pushed back harder on patterns of perceived harassment have a valid point too. I suspect any platform that opens the door too wide to one user bothering another is going to suffer in acquisition, retention, and referral - not a great start to any path to revenue.

Re: Ask HN: How would you turn Twitter around?

#416
post #330

Earlier quoted context omitted.

Let people pay $1/month to raise their limit to 280 characters per message. http://blog.zorinaq.com/revenue-idea-for-twitter-1-per-month... Imagine a heated discussion on Twitter... how many would pay $1/month to be able to communicate their points more clearly? Preemptive reply: no, nobody reads Twitter over SMS anymore.

>Let people pay $1/month to raise their limit to 280 characters per message. The format is the entire point of twitter. It forces the condensation of thought. Increasing the limit would fundamentally change the service.

The very first Twitter clone I remember came up with the killer feature - infinitely long Tweets. How many times did I hear this dumb idea? It is not a sandwich, longer does not mean better! The scarce resource is not the number of electrons you send, the scarce resource is the attention of the reader.

Re: Ask HN: How would you turn Twitter around?

#417
There are a few camps of people using twitter, which want different things and are mostly being badly served.

1) Trolls love twitter. The legion of racist eggs sowing destruction for no other reason than their own nihilistic enjoyment is an existential threat to the business and must be culled. The company and the trolls cannot live together in peace. One or the other will die. It feels like twitter hasn't figured out it's them or you. There can be no 1st amendment compromise here. These guys are ruining you for fun. They gotta go.

2) Public figures. It's a good platform for them. Cull the trolls and they'll stay, bringing an audience of

3) Regular people, who need a nice feedback loop of people interacting with their tiny little voices. Twitter is pretty shitty at this right now-- if you don't have an audience, you're shouting into the void and are eventually going to figure out you're wasting your time and quit. This is shitty for engagement and it's sinking twitter. Facebook figured this out already. Just copy them.

4) The last group is "brands" and for-profit companies who are your actual customers, but who would like to free ride on the platform, soaking up the attention of the regular people for free. If they want access, they gotta pay. No free riding for non-people. Facebook also figured this one out. If you're not a human, and not a public figure, and you want the attention of humans, pay up. Twitter is also slowly figuring this out.

There's a virtuous cycle of engagement here, and Twitter is slowly getting it straight, but they gotta cull a lot of trolls, spammers, and free riders, and that's going to hurt their monthly usage numbers. The management of that haircut is probably over my pay grade, but it seems like they're slowly getting it together with the algorithmic timeline. Had to be done. Livelock is a real thing for people who don't tweet professionally.

Re: Ask HN: How would you turn Twitter around?

#418
post #128

1. cut costs by a lot. they shouldn't be spending $2B per year 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused. 3. reformat all the explore pages into ordinary twitter streams 4. acquire nuzzel. their view of 'whats on now' is better than twitter's view 5. drop the video pa…

I love #7. A lot of people would pay a monthly fee to maintain a checkmark on their profile as a part of a "Twitter Pro" account. That fee could cover the manual verification of the user via scanned photo-ID and become a profit center for the company. Think of it like Twitter's version of an EV SSL cert.

They've had verified accounts for ages.

Re: Ask HN: How would you turn Twitter around?

#419
post #322

Earlier quoted context omitted.

Third Party Live TV content is significantly more expensive, competitive & complicated than the third party content Netflix pays for. To say it is a "greenfield space no one else is really jumping upon yet" is really naive, try to do little research on the market, live content is fragmented for a reason. Therefore we will need billions in cash to create a Netflix of Live TV, there are only a handful of companies(Appl…

They've managed to already for it for NFL and MLB rights, and there's plenty of cheaper rights out there and up for grabs. Netflix didn't start producing original content to begin with, but Twitter could ramp their way up to obtaining a lot of the crown jewels of sport.

Their live streaming was all about content negotiation and marketing which I think they did a poor job of. The actual streaming was handled by MLB Advanced Media which is far and away the leader in this space. Twitter should just acquire them if they want to get into this space.

Re: Ask HN: How would you turn Twitter around?

#420
post #344
post #128

1. cut costs by a lot. they shouldn't be spending $2B per year 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused. 3. reformat all the explore pages into ordinary twitter streams 4. acquire nuzzel. their view of 'whats on now' is better than twitter's view 5. drop the video pa…

>8. better tools for businesses who provide support on twitter That's a great one. The current process is very clunky from the user end. I can't imagine how clunky it is from the business side. Probably like a ticket system with no priorities, dates, state [open/closed/etc].

I think a lot of companies use software that wraps twitter. My company makes contact center software, and "twitter" is just another media type like calls or email.
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