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Ask HN: Is it just me or has YouTube gone fanatical on ads?

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41–50 of 125 posts

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#42
Does youtube do anything smart around showing the same ads multiple times?

I watch a fair bit on twitch who don't have a lot of ads targeted at Australia. I think they do the advertiser and the viewer a disservice by repeating the same ad over and over again.

Say for example they are running an xbox one ad, after I have seen it for the 10th time in say a week I think it has really reached the maximum effectiveness that it is ever going to on me, showing it more is likely just blowing Microsoft's money.

We have a platform where everything can be precisely measured but the advertising is being shown like the traditional TV medium where there was no way to track how many times something was view by each viewer.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#43
post #27

Earlier quoted context omitted.

Here's one example use case where the ads are horrible: playlists. Youtube has these "top tracks" playlists. When I discover a new artist, I'll often put that on and go do something else. If a rollover ad comes on, I have to come back to the computer, and click the "skip" button, since I'm not sitting down. One thing I was wondering: does the content creator make money when I skip the ad, or only when I take some kin…

The content creator might get paid when you click, or might get paid per impression. The the creator is absolutely not paid is when you click Skip. Click skip when you don't like the ad; It drives up the price for a successful watch, because ads that get skipped don't get played. There's an ecosystem, it can be played, but it has the proper knobs and controls to combat the playing.

The creator will get zero if punters get irritated with having to run back and forth to their PC's, and just down load the work and consume it locally.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#44

https://adblockplus.org/ https://github.com/rg3/youtube-dl

Give AdblockEdge a try. It's a true open source clean fork of AdblockPlus, and it doesn't have the "acceptable ads" whitelisted, which are only whitelisted in some cases because Google/etc. paid them off.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#45
Since when did HN become a YouTube support area?!

I personally haven't seen any uptake in ads nor will your anecdotal observations attract any sort of factual comments.

Also I don't think that a supposed 75% of videos showing ads is excessive (to get a perspective on "exessive" I suggest you take a look at Hulu).

Bandwidth isn't cheap and video creators deserve a paycheck, whinning about this sort of stuff strikes me as petty and a mark of false entitlement, also the FUD about G+ is unwarranted.

If you're truly wondering about related updates check their blogs, it's where the announcements usually are.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#46
post #7

https://adblockplus.org/ https://github.com/rg3/youtube-dl

After having used adblock plus for like the last 2 years, I disabled it the other day and have been amazed at how terrible the Internet is without it.

Could not agree more. Its almost frighting.

It kinda reminds me, as a long standing Formula 1 fan, of what NASCAR looked like on TV when I first started watching it. It was like being assaulted with brand names. Quite a culture shock.

However, these days, I try to be oh so generous and disable the adblock for sites that I, in my "wisdom", want to get the ad revenue. Hell, I'll even click a few if Im feeling especially generous!!!!

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#47
post #42

Does youtube do anything smart around showing the same ads multiple times? I watch a fair bit on twitch who don't have a lot of ads targeted at Australia. I think they do the advertiser and the viewer a disservice by repeating the same ad over and over again. Say for example they are running an xbox one ad, after I have seen it for the 10th time in say a week I think it has really reached the maximum effectiveness th…

It would be up to the advertiser and if they want to cap impressions per user or not. Some advertisers simply don't care, and they'll pay to show their ad to the same person hundreds of times. Others will cap it at 3 impressions per user. YouTube/Google doesn't care, they'll show the ads for whoever is willing to pay the most.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#48
post #27

Earlier quoted context omitted.

Here's one example use case where the ads are horrible: playlists. Youtube has these "top tracks" playlists. When I discover a new artist, I'll often put that on and go do something else. If a rollover ad comes on, I have to come back to the computer, and click the "skip" button, since I'm not sitting down. One thing I was wondering: does the content creator make money when I skip the ad, or only when I take some kin…

Advertisers do not pay for skipped ads.

I'm sure they could drive some value out of a skipped ad. There's definitely some brand impression, and not to mention metrics on what works and what doesn't.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#49
It's totally obnoxious now and destroys usability. I was on a slow internet for a while and youtube mercilessly shoved ads on it. It was impossible to use. I found Youtube center and it smoothed the experience, allows me to disable ads and download video easily.

I also got it on the faster connection. It really makes life better. I'm willing to pay a few bucks to never see ads. Until that's an option youtube and deserving content creators will lose a few bucks.

Oh well. Just won't tolerate the current volume of ads.

Re: Ask HN: Is it just me or has YouTube gone fanatical on ads?

#50
post #38

Frustrating yes. Disgusting no. YouTube is provided to you as a free service and advertisers pickup the tab. Google paid over $1B for YouTube and people upload over 10 new hours of video every minute. Did you honestly expect they'd wear that kind of expense for ever?

The ads are mainly to spur content creation by the uploaders, not to foot google's bill.
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