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Ask HN: I cannot afford to scale…

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Re: Ask HN: I cannot afford to scale…

#41
post #16

Firstly, set a minimum per project. There is a overhead to every project and that needs to be accounted for. Each project needs to make enough profit to buy you lunch. Secondly, look at any non-key functions that you are performing and see if a Virtual Assistant can help you with. Thirdly, you have to believe this: people are not that price sensitive. You might be $50 more expensive than other people, but most don't…

Unfortunately the vast majority of iOS/Mac OS developers are individuals/small teams. Prices do matter to them, especially if they are taking a chance with localization. The 20% rule is interesting. And I'll definitely consider this. Thanks.

Also provide the developers with a stats plugin that can collect usages based on languages. Tell them it will help you and them figure out which languages are worthwhile targetting and which aren't.

Later, use this data as a differentiator since you have a lot of aggregate behavior.

Re: Ask HN: I cannot afford to scale…

#42

This post piqued my interest because I've been working for one of the bigger players in the translation industry, and I have a lot of thoughts about your predicament. You are a commodity. That's the reason why it's difficult to raise your prices. App developers could easily find alternatives to your service quite easily... they can go to myGengo or tens of other services (including the company I work for), and they c…

Hi Peter, great comment. Thanks. I'd love to hear more from you and you can add me to Skype on "robertlobue" or "applingua" if you want. Or rlobue at gmail . com

Re: Ask HN: I cannot afford to scale…

#43
The problem isn't that you can't scale, the issue is that you can't scale with the current business model.

Looking at your website (Applingua), I have noticed a few things which can be done to solve this.

First of all, your pricing strategy is wrong and part of the reason is what, you yourself admit that you don't charge enough as a small project is costing you money and a large project costs you time.

To fix your pricing strategy, I would implement the following changes:

First of all, I would implement a set fee for a certain amount of words and then $0.xx per word afterwards. This would instantly prevent "small projects" costing you money as for example you can decide upto 500 words = $xx then $0.xx per word after so words under this amount would be "profitable" for you so to speak since you're getting paid for more words than you are actually translating.

Additionally, I would also offer an "express" service like PSD to HTML services offer with premiums being charged on delivery times. Many small teams/single devs use these and pay for the "premium" feature of express service - you definitely should implement this into your service.

For example, turnaround time would be offered to all customers for instance at 5 working days, and then they can pay an additional fee for the express service i.e. $10+ for 3 days, $20+ for 48 hours , $35+ for 24 hours and even $50+ for the same day (providing it is before a certain time) - Obviously, these are example express pricing fees and turnaround times so you can edit these to suit your needs.

Upon, doing all of this I would also slightly increase your prices slightly by a couple of pennies on each of your offerings.

This would mean that you would have a new pricing structure, that would give you an inital set fee for your work and even more money for certain jobs than you would initally receive as well as, additional revenue from your express service. Likewise, the slight increase will also help your profitability and help solve the fact that you don't charge enough.

With regards to being able to take on more work via employing someone then, there are a few methods and options available to you for this.

First of all, you could employ a student on a part-time basis (since you can't guarantee a full time position) meaning you could take in more work as well as, provide them with relevant work experience especially if they are a language student.

Secondly, you should focus on automating as much of your service as you can - even more than you are already doing. This may mean having to refer to vWorker or Automated tools etc for various aspects and using your language/freelancers language skills to "tidy" up the work so to speak whilst, maintaining the quality.

Moreover, you could also employ a Virtual Assistant as well to automate/scale-up some of aspects of your work. You can hire some VA's for $250/month and they'll work pretty much full-time for you - and you can "train" them to do various tasks for you - whether thats focusing on the marketing etc to take some burden off your shoulders and automate/scale up other aspects of your business.

Re: Ask HN: I cannot afford to scale…

#44
Just thought I'd point out that you're running a service business not a product business, there is plenty written on this topic, there's nothing inherently wrong with running a service business but they are known to be harder to scale, for example VC's also tend to shy away from investing in service businesses. I'd recommend reading up on other service business and how they have dealt with the challenges you're facing as the challenges are bound to be different from a product business (which is what most web startups are aiming to be)

Re: Ask HN: I cannot afford to scale…

#45
oh yeah, and find some real companies as clients, by this I mean companies that have like 50+ employees, that have budgets and established products etc. I work for a company with 100, or so, employees that has an established web app product and I have heard our CTO talk on more than one occassion about the difficulty in finding a good English to Japanese translator for the web app.. If you find the right clients (and a lot of web app companies nowadays are "going global") then charging more shouldn't be an issue as, with bigger companies, cost isn't usually the main issue so much as quality of work. Limiting yourself to just doing Apple phone apps is going to put a major constraint on your growth.

Re: Ask HN: I cannot afford to scale…

#46

I think you have an 'easy' choice here. 1. Like other people have said, increase your price and fewer people remain. It is polite self selection 2. Outsource the actual job. make your job relating with the customer and pay people to do the translation (per job). your work will be to review what they have done and interact with the customer. 3. Focus on the one that had higher money/time ratio. So if it is the highly…

There's always the possibility you increase your price and no one leaves. Companies do this all the time.

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Re: Ask HN: I cannot afford to scale…

#47
post #32

Hi! This is the Market Economics Fairy! I help supply and demand equilibrate everywhere! If you're turning away customers it means you've set your prices too low! Raise your prices until you have exactly as many customers as you can handle! Sincerely, the Market Economics Fairy!

I also recommend playing a game like lemonade tycoon, it pretty much explains stuff like this.
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