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Ask HN: How to get a Logo/ Corporate Designs in 2021?

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Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#41
post #39
post #33

As a long time designer my advice is to focus on your company core business. The value of professional corporate identity design is immense and expensive. To shape a brand the designer must do deep research and come with a concept of uniqueness that will serve your company longterm. This cannot be accomplished only with graphical representation that is "cool", "trendy" or "something that we like". It must have meanin…

The problem is, beyond investing a Fiverr-sized amount, there is almost never enough ROI in enhancing identity design vs creating functional product or UI communication improvements. And when there's no effective ROI for most tech companies, it's a vain and user-hostile to spend extra time or money on corporate identity, beyond a reasonable minimum. Similarly, most businesses do fine with basic Wordpress templates...…

Logo design != Corporate identity. If you have a need to be recognised as a brand, and don't have sufficient funds, focus on brand name and high quality copy for your products.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#43
post #17

You can ask my wife, she's a children's book illustrator but she's done quite a few of them yulei.co.uk and she's now looking for work in corporate and has time for commissions. Obviously I can vouch for her and she's done a couple for the corpo I work for, not sure they're on her website but I'm sure she can show you them on request. Edit: She's telling me that she keeps her behance.net/mozyl more up to date.

Thanks, that looks great. Curious, what tools does she use to create the illustrations for Children's books, if you don't mind sharing?
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