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Ask HN: Should I find a job or try to build a profitable project?

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Re: Ask HN: Should I find a job or try to build a profitable project?

#41
I wish I had more experience, because then I could help you more. I unfortunately am in a similar situation and have less work experience than you do. My sources will mostly be from my studies and HN. I hope some people will amend my thoughts or challenge them strongly.

Some hopefully helpful thoughts:

1) Is it for fun or profit? You can't have both motivations

One thing you should think about with #2 is the overjustification effect [1]. I think there's a cognitive dissonance effect at play [2]. In practical terms, ask yourself: are you having a side project because you like to do it, or because you want to make money and "scratching your own itch" is simply a marketing tactic of understanding your users? If you say: well, both! Then you're prone to the overjustification effect and you might sap a lot of intrinsic motivation away.

2) Generalists tend to earn less money

There was a recent thread on HN that made me believe that specialists will fare better in big(ger) companies and generalists will fare better in small ones. Since big(ger) companies tend to have more resources, specialists tend to be paid better salaries. I presume your entrepreneurial motivation is in part financial. Being an entrepreneur prepares you to be a generalist [3].

3) With that said more motivated people are more competitive and earn more

This is a bit of a tricky one. It has been my observation that CS students who enrolled into university and were passioned about coding tended to be more competitive on the job market than the average CS student (if I have to believe my LinkedIn, which has +500 connections and +100 recent graduated programmers on it).

One confounding factor, however, with competition is not that you simply have to be motivated. There is a certain baseline of motivation depending on whom your competition is. For example, the gaming industry is a more competitive industry simply because employees are more motivated (I read it somewhere, I do not have the source). Another confounding factor is that the distribution of wealth regarding an industry matters. If you are the 50th percentile earner in the compiler industry, you'll earn a lot more than if you are the 50th percentile earner in the game development industry (with its many indie companies that are underfunded).

What I described here I'd equate as (with the strong assumption that people their ability to learn is similar and they are at a similar level as you):

wealth = motivation_percentile * wealth_distribution_percentile

motivation_percentile: your motivation ranked to that of peers who are in the same industry. A simple metric is: amount of hours worked on relatively high focus.

This is a long way of saying: do you know how motivated you are compared to your competition? And do you know the wealth distribution of what job and/or app you're getting into? In terms of entrepreneurship on wealth distribution: education is less lucrative than healthcare, for example. A heuristic following from this: if you can find a boring industry that you're excited by, then your chances of success are higher.

4) How many product market fits are you able to validate?

It took Rovio games 52 games in order to produce Angry Birds [4]. I am not sure if this is a fair comparison as many industries are different and the average amount of tries to make it big can vary. However, based on stories of most entrepreneurs, I think it is safe to assume that this number tends to be bigger than 10. I hope other people could get some good statistics on this, I couldn't find any.

[1] https://en.wikipedia.org/wiki/Overjustification_effect

[2] https://youtu.be/h6HLDV0T5Q8?t=488

[3] https://news.ycombinator.com/item?id=20094242

[4] https://en.wikipedia.org/wiki/Rovio_Entertainment#cite_note-...

Re: Ask HN: Should I find a job or try to build a profitable project?

#42
Been there, done that. Honestly, it depends on your life goals and motivations. In my case, I tried starting a business for the wrong reasons, and realized that I'd rather be an early employee in someone else's startup; or be a co-founder in a very small team.

When I was single, a full time job and side projects were perfectly fine. Once I met my wife, I didn't have a lot of time for side projects. The relationship just took over my nights and weekends. Kids sap up most of the time now.

So, IMO:

#3 if you ever find yourself single again.

#2 before you have kids and a mortgage. This will only work if you have a good business mind or a girlfriend who's willing to help you make ends meet. If she really wants to start a family and be a full-time homemaker, it'll put a bigger strain on your relationship than you realize.

And, honestly, there's nothing wrong with #1. After quitting my job when I was 28 and in a similar situation; then getting a job right before my 30th birthday, what I can say is that carefully choosing your employer is the most important career skill to have in your situation. It takes almost a decade bouncing from jobs to know how to recognize (and stick with) a good situation, how to recognize a bad situation in the interview.

That being said, there's nothing wrong with taking 1-2 months off between jobs!

Re: Ask HN: Should I find a job or try to build a profitable project?

#43

If you're bootstrapping, be wary of the NYC burn rate: your expense base will explode and you're going to get taxed up the wazoo on your early revenue. Worst business environment I've ever had to operate in. If you're selling primarily to a NYC audience or industry, then move there of course - get close to the customer. Otherwise you've got a lot more runway in the South....

I should have been more clear. I will only move to NYC if I get a job there.

Smart. It's more than a job though, since you're effectively investing in building relationships within an eco-system.

Certain paths make more sense in NYC; if you're selling into finance or publishing. If you're wanting to do a venture funded startup (or raise investor capital). Adtech is probably stronger there too.

Others make sense in low cost markets; bootstrapping a product for middle America. Stay cheap for that.

Pick your long term path then pick your environment.

Re: Ask HN: Should I find a job or try to build a profitable project?

#44

Similar boat to you. Had the exact same question in my life. I decided for a totally different option, lets call it option #4: #4 Take an "easy" programming job and use your spare time on nights/weekends to build a software business. I chose this option because I wasn't willing to risk my savings. Plain and simple. I want to retire some day, and blowing 60k for a ~5% chance at making a profitable business wasn't wort…

Vote for this one as well. Also an easy way to get health insurance and 401k squared away while you're at it. OP, I suggest doing this- get a cushy 9-5 programming job and scrutinize the onboarding paperwork to ensure you're in the clear to own anything you work on in your free time if not using company resources.

Best of luck!

Re: Ask HN: Should I find a job or try to build a profitable project?

#45
I’m making a similar choice myself. I just graduated though and I don’t think it’s responsible to chase a pipe dream while I have student debt and family responsibilities without at least having more experience.

Badly wanting to be convinced otherwise though, but it’s hard when people are depending on you...

Re: Ask HN: Should I find a job or try to build a profitable project?

#46
post #5

Before you write a line of code for #2, have a clear strategy for app distribution, user acquisition, free to paid conversion. It won’t just happen because you have a great product. Just remember to make a million a year, you need 10,000 people paying you $10 a month.

This. A mediocre product with a strong marketing strategy can make millions. A spectacular product with no marketing plan will make nothing or close to it.

Products that spread through word of mouth are few and far between these days. Facebook has made sure of that by snuffing out most newsfeed virality (unless you are paying them for it) such that even if your customers want to share your products with their friends, few of them will see it. Growth rarely happens by accident these days.

Do not attempt to even create a product that you are going to depend on for your livelihood without a specific marketing strategy already planned out and ready to execute. That strategy should be able to generate a positive number when when you subtract estimated, realistic customer acquisition costs from their estimated, realistic lifetime value. There is a great podcast called TheTop [1] covering a number of tech verticals where existing companies go into these numbers in specific detail. I would recommend you find an episode about a company in your vertical and listen to their numbers.

[1] http://nathanlatka.com/podcast-thetop/

Re: Ask HN: Should I find a job or try to build a profitable project?

#47
You could try doing something similar to Pieter Levels' "12 startups in 12 months". He only managed to get to 5-6 startups, but from that arose nomadlist.com and remoteok.com where he's making $83k/mo now after 4 years ($10k from user subscriptions and the rest from paid ads/postings).

Forcing yourself to launch/ship a few products each within a month could be good training to not get stuck in idea phase or coding phase, and focus on getting it out. Then you can try judging how the responses are, maybe 1 will take off and the rest won't.

If you're spending a longer time developing out an idea, it's hard to actually know if the market wants it or not, unless you have actual real paying customers. So for example that yelp idea you should be aiming to have paid customers within 3 months anyways.. reduce risk by making the right moves, not hoping that you might have paid customers 1-2 years later.

Re: Ask HN: Should I find a job or try to build a profitable project?

#48
post #42

Been there, done that. Honestly, it depends on your life goals and motivations. In my case, I tried starting a business for the wrong reasons, and realized that I'd rather be an early employee in someone else's startup; or be a co-founder in a very small team. When I was single, a full time job and side projects were perfectly fine. Once I met my wife, I didn't have a lot of time for side projects. The relationship j…

What were the wrong reasons?

Re: Ask HN: Should I find a job or try to build a profitable project?

#49
Start with contracting instead of getting a job. A contract will give you more flexibility to work on side projects since you have control over where and when you work while also providing cash flow. It will also teach you important skills on creating and running a business. If you can't sell yourself as a contractor, you will have a hard time selling your product.

Once you have cash flow, start with trying to sell your idea before you build it. If anyone wants your idea, hire others to help you build it and sell it. Your contract cash flow will allow you to trade your time for other's who will have skills you don't have.

Re: Ask HN: Should I find a job or try to build a profitable project?

#50
Pro: You only live once. I've never regretted the chances I've taken and failed. I would have regretted it much more if I didn't take the chance.

Con: Statistically, you will fail. There are people out there with the same idea that are better funded, better connected and can move faster.

Pro: Internet projects are cheap. Infrastructure is cheap. Give me a $200/month budget , I could easily host your typical small software as a service app starting off with plenty of headroom.

Split the difference: Work and work on your side project. Even if you fail, you still have something to add to your portfolio.

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