41–50 of 65 posts
Do you demand a registration? Or users can try before giving your their email address? Do you have a mini tutorial (3~5 'swipes') for the first time users? Did you try sending a personalized email to users that created an account and then stopped using?
If I stop using an app the last thing I want is to receive spam (and yeah, to my eyes this would be spam).
Don’t do this.
We do this for a living daily. Give me a shout out at tarun@appice.io
I think you are fundamentally asking the wrong question. Instead of trying to understand why 80% of the people are leaving, try to find out why 20% are staying. Instead of contacting the people who are uninstalling the app, contact the people who install it and stay with it. Ask them why they are buying and what they are using it for. The people who are uninstalling are not your customers. The people who install and…
I’m asking because I usually uninstall apps either:
- Months later after I notice I’m not using it
- Minutes after opening it for the first time
If you just launched your app, I imagine your uninstall is happening right away.
As an app user, let me tell you what usually makes me uninstall right away.
- App permissions that I don’t want to give. If the app keeps working 100% after I decline, I may keep it. Otherwise, uninstall.
- Prompt for account creation. If the app provides something I REALLY want, I might create an account. If I was just curios, uninstall. If the account creation is with only social accounts (SSO with Facebook or Twitter) and no option for email, uninstall. Others may vary.
- I was looking for an app that does what your app does, and while waiting for a large download, found another app that looks to do that thing better. Either screenshots, reviews, description, something convinced me that it’s better. Downloaded the other one, tried it, decided to keep it and uninstall yours.
- It’s a free app but any useful feature is behind a paid subscription or behind an in-app purchase.
1) Create the conversion funnel. EG: clicked ad -> installed app -> registered -> engaged with new user flow -> used product part a -> purchased product part b. What parts should they see and use all broken down. As they progress in the funnel they are more engaged. 2) Fill in all the stats of the conversion funnels. This will give you a baseline to answer: Did my modifications help or make it worse . EG: clicked ad…
5) seems scary to me. Isn't that something you would need the user to opt in to? Or does EDPR not apply to apps?
I like to look at it as a rethink moment for when you build in the mechanism to track. Do I really need this? Is there data I don't need to collect here? Do I need a user's consent?
Focus on your target market and measure the churn rate in your target market. Forget the rest of the users, those are noise. Develop what you need for your target market.
But should you convince me that your app might be worth its while we bump into the next hindrance.
As a general rule, things that make me abort the installation or uninstall right away:
- app crashes or has particularly custom or sluggish UI which stands out from the more modest applications on my phone
- app wants me to sign in to something
- app absolutely requires permissions I don't want to give
These can be born if the application is truly good (useful) and unique (can't go with another app). But most of these points prevent me from figuring out if the app is worth it.
And these all come into consideration only after I have positive expectations of why should I even try your app.
Considering the 20%, it could actually be quite high (depending on the context, app, and target audience of course).
I'd select 10 random users who abandoned the app and offered them $10 in Amazon ecards for 10 minutes on the phone with me. Then, I'd ask them what they had hoped for when they signed up, and what went wrong.
I'd select 10 random users who abandoned the app and offered them $10 in Amazon ecards for 10 minutes on the phone with me. Then, I'd ask them what they had hoped for when they signed up, and what went wrong.
I think it would help to provide a questionaire form instead. People really really really don't like talking to strangers on the phone.