SEEKING WORK | Nashville, TN or Remote
I specialize in supporting the technical and operational needs of business teams. Those tasks that tend to stretch beyond the existing team skills but aren't well supported by your tech team. I've worked on business and tech teams, and have created several departments from scratch - effectively working as the end business user on greenfield initiatives and needing to create the entire tech stack and processes to support my needs, before eventually expanding to a full team.
I've worked directly under CEOs, COOs, CMOs, and CTOs and have a proven track record of being able to take ambiguous requests and needs through from client/business-user communication through to technical delivery, without the need for project management and business analyst overhead.
Some recent work I've done:
- Taken over management of Google Analytics, Google Tag Manager, and Google Optimize for a complex multi-brand portfolio. It not only involved basic stuff like dashboards, migrating to GA 360, transition marketing related snippets and event tracking to Tag Manager, and leveraging the BigQuery export functionality of GA360 to clean up some funky historical data. It also resulted in finding an architectural flaw in an enterprise WAF that was impacting analytics, which resulted in a feature request but no resolution from that vendor. I resolved the issue by migrating them to Cloudflare and leveraging the flexibility of Cloudflare Workers. All of which required coordination with but minimal support by the client tech team, and resulted in streamlining business results while minimizing developer interruptions. The most impressive bit in all of this was the ability to navigate the bureaucratic quagmire of this Fortune 100 company and, on behalf of the marketing director that I worked for, secure the approval and support of their internal IS department to even implement such a change.
- Work with a client's third party service provider to integrate their data with the client's GA data, leveraging GTM to implement all the necessary glue code to get the right unique identifiers into both systems to support the integration.
- "Upskill" a UX team by providing them with the tools, data, interpretation, and direction to make data-driven decisions. This involved testing out low-commitment and low-cost heatmapping and conversion rate optimization tools to get internal buy-in before transitioning to higher-commitment options. Leveraging GTM for deployment, it had minimal impact to the tech team.
- Working for an engineering team, I acted as an initial point of contact for technical and SQL support questions from analysts. In addition to freeing up their engineers time from these distracting, ad-hoc requests, I was also able to profile and optimize existing SQL queries and improve database load (mostly consisting of a mix of MySQL/Auora, Postgres, and Redshift databases).
- Working for a technical solopreneur spinning their wheels on the marketing and sales side of things, I was able to provide the perspective they needed in the terms they knew so they could move forward. This was mainly strategy and guidance work, providing a marketing/sales/business viewpoint to unblock them on where to focus their efforts.
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If you think you have something up my alley, please reach out to chat[1][2]. I offer both low cost retainers as well as per project rates. While I have availability for minor things and calls during business hours, I'm mainly looking for work that can be performed during off hours (nights and weekends, US timezones).
[1] https://www.linkedin.com/in/agentry/
[2] hn@gsdanalytics.com