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Ask HN: As a single bootstrapper, how do you deal with the pressure?

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Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#41
Are you embarrassed by what you make because people keep putting it down or because you objectively know it's subpar?

If it's the former, then you should try to filter for constructive feedback and let the rest go. BTW, the same is true if they claimed to love your product. Don't get too excited either way. It's just a few opinions and the market will ultimately decide.

If it's the latter, then you need to focus your time and energy on fixing the product vs. "defending" yourself. Also, try getting it in front of a wider audience that's representative of your target market ASAP.

At the end of the day, you should work to be as objective as possible. Disentagle your emotions--put them on a shelf--and focus on the product succeeding (not you succeeding, but the product). If you find yourself feeling some self-reflective emotion, then you know you need to course correct your thinking.

All of this self-reflection (especially at the behest of detractors) is poison that amounts to trying to succeed while dragging an anchor. It hurts in two ways: it diverts your precious time and energy from the product, and it makes you less productive, creative, objective, and enthusiastic when you actually are working on the product.

As for the rest of it (thinking "what if it doesn't work, etc"), that's classic anxiety and it's a close cousin of depression. Ask yourself "what if it does work?" and keep moving. Truth is, more often than not what we work on will not meet our expectations. I've "failed" and pivoted multiple times before finding success and even then, not to the scale I'd hoped. BTW, on the final pivot before success, I've had people absolutely demolish the pivot. Had I listened to them, I would never have succeeded.

In sum, when you are thinking about or working on your product, focus relentlessly on making it better and testing it in front of "real people". That should leave little room for the counterproductive thinking.

Last but not least, good luck! We all need a healthy dose of that.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#44
post #10

None of my projects went anywhere, and eventually, I gave up. I used to have the rosy view that with enough work you'll get there. That's largely untrue. You also need to know the right people (connections) and be very lucky. I hate to be a downer, but you don't often hear this side of the opinion.

Thanks for the comment. I know that most projects don't work out. The world doesn't owe anyone anything. I'm 100% okay with that. I'm just tired of other people shitting on me while I try my hardest.

I was always able to completely ignore the naysayers because it's a lot easier to judge than create. Still, it wasn't enough for success. I discovered it's the process of creation I really love, not creating technological things specifically like websites and apps. I recently started metalworking. I get the same satisfaction of creating, and at the end of the day, there's no button that will "delete" what I've created. But it's just something I do in my spare time. I'm also starting to believe that once you go from "hobby" to "job," you end up hating it because it's something you HAVE to do. Not something you WANT to do.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#45
Watch some Gary Vaynerchuk videos, seems like you need some motivation. There is one where someone asked him about expectations from others. His advice is basically give them the middle finger and stop making them an excuses for YOUR hustle. Also once you start selling your product you will soon see the market make your current doubter seem soft. In the sense you are trying to convince people to look at you in a positive light versus conviencing people that you provide value and they should pay you for it.

I am also a bootstraper, however went to college to be technical. However I can tell a majority of the top tier programmers don't have an once of hustle in them. They just want to play it safe. You learning how to be technical proves just how much you hustle you have in you, just keep at it.

At the end of the day clients don't give a fuck about how much technical experience you have or anything else other than your product. If the product is good and provides value for them, their wallets open. There is also vast evidence that having the best technically sound product doesn't mean a victory, people can be better at sales and marketing with a subpar product.

Look for hustlers in your life. If they aren't there, surround yourself with the content hustles post online.

Good luck man, go out there and kill it then just watch people change their opinion of you without saying anything.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#46
When I was practicing scales to become a guitarist in my youth, my mom always came in and said "can't you play something we we know". My guitar teacher on the other hand said great and gave me another to practice.

You are making the mistake of "playing scales" in front of an audience who expect a performance of a final composition rather than a teacher who can provide feedback on your work in progress.

Change the audience.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#47

When I was practicing scales to become a guitarist in my youth, my mom always came in and said "can't you play something we we know". My guitar teacher on the other hand said great and gave me another to practice. You are making the mistake of "playing scales" in front of an audience who expect a performance of a final composition rather than a teacher who can provide feedback on your work in progress. Change the aud…

This is profound, and I think you're correct.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#48
Take a long walk and put things in perspective. You are on your own with this and that means you have to stop caring what other people think. Not because they won't give you good feedback, but because that kind of feedback cannot matter to you in the same way any more. You don't have that luxury.

As a product developer, you owe it to your product to do your best with it. That means that your allegiance is not to your family when it comes to your product. When they give you feedback, bad or good, you need to take a step back and weigh it evenly with everyone else's feedback, scientifically, objectively. If you can do this, you can make a good product, or at least get most of the way there, while avoiding distractions along the way.

The whole thing about making a product is... it's a long, hard road. The reason for this is not because of the ups and downs or how much you have left to learn. It's just actually a long road... for anyone. If you start paying attention to feedback early on, positive or negative, and let it sway you, you are doing yourself a huge disservice. It's early on, your product should suck. You need to realize this, pack your sentimental feelings away, and get to work.

Do you know when you've made it? When you've finally hit the nail on the head and won the game? It's not when your parents or your friends or your sister is proud of you. It's not when you get your first positive customer review. It's not when you turn a profit. It's when you allow yourself to be proud of yourself, knowing that this journey you're on is tough as nails and you're doing it anyways. When you do that, you won't need anyone else to praise on you.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#49
Personally I have a lot of anxiety when discussing something when the original idea was mine. Where as if I discuss something that I made but the original idea was somebody else's I don't get anxious. I guess that just how I work.

Deep down I know most people don't even make it as far as creating something bad. So even if my idea is bad I keep going knowing I'm well ahead of the curve in terms of trying to create something in this world.

I guess my only advice is; learn to live with embarrassment. It just takes some courage - which from the sound of it, you already have.

As to the "Anybody could have done that in a couple of weeks". They probably don't know what they're talking about. Because if they did, they wouldn't be saying that.

Re: Ask HN: As a single bootstrapper, how do you deal with the pressure?

#50
I totally understand your pain. I'm currently working on my startup and I'm almost in the same position as you.

While I'm working at a company (because I have bills to pay and I'm just out of uni), my startup is bootstrapped by myself - and while it's tempting to get VC money, I feel like before I even consider doing that, I want to get something that can stand on itself if I don't get that funding.

My family & friends are pretty dismissive of my startup (you need more experience, you've failed before, you can't do this, you are wasting your time/money etc.).

So take it from me....

1. ignore the nay sayers (unless they are your target market in which case take their opinions on the product and ignore the rest). you know what you want to do. you have a vision and you know what you want in life - most don't have that, and you have absolutely no one to answer but yourself.

2. you are learning and you are improving - that is awesome (because that means you know where you are lacking and where you can improve).

3.Finally, let's say you do fail (hey, a lot of startups fail), you have learned valuable skills which would be awesome for you to apply to either your next venture or at "the next big corp here" - eitherway, it's a win - win.

4. Finally, you choose being bootstrapped because you a sustainable business, you want to own your own business and in a way an adventure. So enjoy every momement of it. While this might feel terrible now, once your business does succeed, you'll have a lot more riding on you :) - So full steam ahead!

finally if you wanna get in touch, I'm available sk AT skdev.xyz

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