The majority of advertising on environmental initiatives ("hey go out there and recycle" and that kind of crap) is funded by polluters to shift the conversation from a manufacturer problem to a consumer problem. You need to ask "who is advertising" and "who is the market." So let's say Zoom wanted to run an initiative like this… the market wouldn't be workers, it's be the bosses. So already you're talking about a tin…
If only those polluters would stop pointlessly polluting! Gee I mean why would they even do it? It's almost as if you're paying them to pollute for you so you can have that new laptop and fast shipping!