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Ask HN: What made your business take off that you wish you'd done much earlier?

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Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#361

I took a couple of sales training courses. One was an intro course for non-sales staff, and the other was for B2B selling with a longer sales cycle. Both very much helped with the social interaction side of selling, and the second one was very useful for structuring marketing approach and material.

What courses did you take? Is there any online one you recommend?

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#362

Earlier quoted context omitted.

Trello. Word. Excel. Gmail.

Reformed salesperson here, you're 1 for 4, and Trello really should only get half a point because they've given up massive swathes of their addressable market to others (Wrike, Asana, Monday). Word and Excel have the giant Microsoft sales team behind them. One of the largest technical enterprise sales forces in the world. Gmail is similar. Google tried the "we'll build it, and they'll come" approach. It didn't work.…

Doesn't matter if they have salespeople or not. It matters whether those salespeople can call up and have the other side already sold on the product. Because the product sells itself...

I'll submit Craigslist and Wikipedia as other options. Also Plenty of Fish.

Communities and knowledgebases can be built without salespeople.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#363
post #260

Earlier quoted context omitted.

Buy my startup @ https://PretzelBox.cc . Jokes aside, PretzelBox is a hosting company aka backend in a box and your comments are giving me a ton of hope.

That’s… not a hosting company though?

I’m probably using the term very loosely but PretzelBox can be used to host a website, store and share images and files (like Dropbox or Imgur or wetransfer) and integrates with AWS to give you an entire backend you can extend to run a whole business.

In my mind, I feel this could/should qualify as a hosting service

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#364

It might sound dumb, but monetizing my site was the stepping stone to make it take off. I run a solitaire website called https://online-solitaire.com/ that ran for a few years without me earning any money from it. I kind of thought that no-one earned money from banner ads anymore, so I didn't even bother with them. One day I decided to try it out and earned around $1000 the first month. That gave me the boost to spen…

Glad you're earning some money, but I turned ad-blocker off to see how you incorporated ads on your site - honestly taking up a quarter of the screen with autoplay videos and blinking ads is some toxic 90s geocities stuff... ad-blocker going right back on.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#365
post #76
post #25

Ran a web agency from ‘08-‘13, grew it to 20 FTEs fully remote then sold it. A few accelerants: 1) Hired talented engineers in low cost of living areas in the US. 2) Started replacing myself by hiring multiple managers, which helped when I sold the business as it was no longer just about me. 3) Converted long-term clients to pre-paid retainer billing with helped create predictable workloads and revenue streams.

I was wondering, how do you sell a company? It's not like there is an eBay or craigslist for companies, right?

I hired a broker. Paid them no upfront fee, just a % of the sale. Maybe it was around 5%?

I had meetings with potential buyers and received a LOI (letter of intent) at a price I was comfortable with.

After that came 6 or 7 months of due diligence! I wasn’t expecting the process to last that long, but the buyer took time to interview my employees and secure a loan. At the end of each month I’d have to update my complete financial statements and the buyer would have to review them and they’d get submitted to the loan application.

Finally, the sale closed and I received a wire transfer.

I stayed on working for free (or maybe minimum wage?) FT for about a month, then part time for another month or two, and then finally on call for 1hr/week but no official office hours for another few months, just to make sure all the operations and handoff went smoothly. 6mo after the close I was officially done.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#366

Earlier quoted context omitted.

Trello. Word. Excel. Gmail.

Reformed salesperson here, you're 1 for 4, and Trello really should only get half a point because they've given up massive swathes of their addressable market to others (Wrike, Asana, Monday). Word and Excel have the giant Microsoft sales team behind them. One of the largest technical enterprise sales forces in the world. Gmail is similar. Google tried the "we'll build it, and they'll come" approach. It didn't work.…

> Reformed salesperson here, you're 1 for 4, and Trello really should only get half a point because they've given up massive swathes of their addressable market to others (Wrike, Asana, Monday).

Trello sold itself. Explosive growth. Great product. Whether they have given up market share is irrelevant.

Gmail had explosive growth. You use it, you're sold on how good it is.

I'm not sure why some of you think having a salesperson means a product doesn't sell itself. Everyone layers on sales to capture more of the market share at some point.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#367

It might sound dumb, but monetizing my site was the stepping stone to make it take off. I run a solitaire website called https://online-solitaire.com/ that ran for a few years without me earning any money from it. I kind of thought that no-one earned money from banner ads anymore, so I didn't even bother with them. One day I decided to try it out and earned around $1000 the first month. That gave me the boost to spen…

Blimey, well done you! .

Tell me, have you set the difficulty on the first played game to some level that might artificially encourage further play? I only ask as I've not played solitaire in literally 20 years or so and everything on the game I just played on your site seemed to fall in to place remarkably easily... .

ed - spelling, grammar

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#368
post #25

Ran a web agency from ‘08-‘13, grew it to 20 FTEs fully remote then sold it. A few accelerants: 1) Hired talented engineers in low cost of living areas in the US. 2) Started replacing myself by hiring multiple managers, which helped when I sold the business as it was no longer just about me. 3) Converted long-term clients to pre-paid retainer billing with helped create predictable workloads and revenue streams.

Oh and:

4) Optimized for SEO. About 50% of my business came from referrals, the other 50% SEO.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#369

I took a couple of sales training courses. One was an intro course for non-sales staff, and the other was for B2B selling with a longer sales cycle. Both very much helped with the social interaction side of selling, and the second one was very useful for structuring marketing approach and material.

What courses did you take? Is there any online one you recommend?

One was a Sandler course - an intro to sales for non-sales professionals. The other was Huthwaite SPIN. I find the SPIN Persuasive Case Analysis method very useful. Sandler was 1 day F2F and Huthwaite was via Zoom. I guess they all offer remote options now but IMHO a live/Zoom trainer is important as there's stuff you don't get first time, and there are often only cryptic error messages at best in real life situations.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#370

To paraphrase my brilliant cofounder, mentor and tough sparring partner: "The biggest lie you techies tell to yourselves is 'Build it and they will come'. Nope. Nobody ever comes by. I've beaten competitors with the better product again and again. Know why? Because marketing builds growth, growth builds revenue and revenue enables hiring brilliant people to fix your product, all the while the brilliant product people…

This also works for non-startup stuff. Every new Patreon supporter, every album sale came from talking about it on Twitter or Mastodon. A few have come by way of HN.
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