Earlier quoted context omitted.
This is an extremely onerous application process, probably the most so that I've ever seen. While I'm interested in the role, I won't be doing all of that during phase zero before any human has indicated interest in my skills. Just some feedback.
It's kind of weird that I have to install their app on my computer, but recording a short video isn't that big of a deal, IMO. That said, madiganf: I'd recommend poof-reading that Google Doc in the job posting. There were some malformed sentences. EDIT: Huh, looks like the doc has been edited and the questions themselves have changed a bit. :-)
I would not be surprised if the main purpose of these job openings is to boost sign-ups/download stats. It's "weird" because generally it's considered poor taste to extract commercial value from people applying for a job in good faith. Especially before any kind of mutual interest or human interaction has been established.