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Ask HN: Is having a personal blog/brand worth it for you?

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Re: Ask HN: Is having a personal blog/brand worth it for you?

#311
while I don't have a blog, I have a tiktok (@zevulous) that has garnered over 240k followers and has led to a few interesting opportunities such as speaking at a few online events and the occasional sponsorship. It's also given me a fair amount of social interaction. It functions somewhat as a blog for me, although I also do a newsletter (https://thisiscool.beehiiv.com/) that is more for me as a personal project, even though it doesn't give me much in terms of opportunities.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#312
post #5

Completely. Every single progression in my job over 24 years (I started blogging in 1998) has come through my blog. Some of those were huge. Self-hosted is the way to go. Start small; post on a regular schedule; comment on other peoples' blogs.

What sorts of blog posts led to those progressions? Or was there no common theme?

The common theme was revealing more about how I thought about tech and my work in general: not so much technical solutions but my mindset and how I thought about the future. The more detailed I was with my opinions, the more people were able to resonate with them.

Re: Ask HN: Is having a personal blog/brand worth it for you?

#313
I would agree that the "ROI" of hosting your own blog is super high. Writing for other sites or working with a marketing agency that specializes in tech content like Fixate.io, is a great way to get your content on existing commercial and non-commercial blogs. And sometimes get paid. This often is even better for your resume because it is higher visibility.
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