E-Ink. It is the "correct" choice for display technology, and with enough research money put into it, it could replace these abominable light-emitting displays. But what we already have is "good enough", despite all of the hidden costs, and so we're stuck with it.
I'm out of date. Does E-ink still have ~500ms latency of refreshing the screen? If so, that's the #1 reason I believed it wouldn't be successful when I used them 6 years ago.
And I don't know why everyone seems to think they aren't successful. Amazon sells a ton of Kindles. They're very successful.