I'm always disappointed when deregulation advocates don't seem to understand how markets work. Free markets are great when you have a large number of relatively equal agents interacting freely. E.g., the classic farmer's market, or the stock trading pits of old. But the more you drift from those conditions, the less effective they are. Here, with large, rich players paying for access to poor, mostly-uneducated indivi…
In that sense, the market isn't about providing fairness to all players but for allocating talent and abilities.
In regards to exploiting the poor, I think that sort of mind-set often results in a dangerous kind paternalism. Protecting the poor is an excuse used for all sort of policies that often keep the poor down (cigarette taxes, drug policy, etc).