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Don't @example.com email addresses get a ton of mail as well?
Hell, I've even given human beings @example.com in conversation when they demanded an email address. And they accepted it.
It would be interesting to see how much traffic localhost.com gets too :)
Not an answer, but I just checked localhost.com to see what is there. 302 redirect to google.
IP Address 74.125.224.72 - 131 other sites hosted on this server IP Location United States - California - Mountain View - Google Inc. ASN United States AS15169 GOOGLE - Google Inc.,US (registered Mar 30, 2000)
Compete.com has them at 155k a month. Now, having worked at Compete in the past, I usually found their traffic estimate to be off by 75-100% due to the lack of international data (and coordinating with publishers/looking at their Google Analytics data). Compete also can't capture mobile usage which could account for up to 50% of a domain like this. So I'd estimate it at 600k/month. 150k x 2 = 300k, and then 50% comin…
This would make sense for a website that actually has content people want. Traffic to example.com surely wouldn't be intentional or repeated, and certainly not the result of an end user typing "example.com" into the address bar.