I think there is a danger in trying to make your own life too easy at the expense of making your customers lives easier - especially during a startup period.
I think for tools you have to just do the math. If it takes you 10 minutes once a week and the tool you build takes three hours to develop - then the effort will start paying off in 18 weeks. If it takes you 8 hours to build the tool the you don't break even for 48 weeks (almost a year).
There could be other reasons to build a tool, though. For example the process is error-prone and a tool will ensure it is done properly. Or it enables a non-tech staff to take over something that allows them to help customers better.
Lastly one task is always worth automating - that is data backups.