Are people actually going to freeze? My understanding so far is that industry will freeze (as needed) so that all the reserves can be used for people. I get a feeling that this crisis is becoming more media-gorging-on-crisis-clicks than it is an objective analysis.
You are most likely talking older and poorer people. Some will maybe get sick due to insufficient money to heat, some will die from monoxide poisoning from using unfamiliar and improper stoves.