Most of the problems seem to be poor implementations, because what's the motivation for, say, a car company to get Bluetooth exactly right? How many people buy cars based on the speed with which Bluetooth connects? As evidence, sticking with a single vendor means I don't have weird stuff happen, and can in fact connect multiple pairs of AirPods to a single Apple TV unit so my partner and I can watch together in outwa…
The problem I have are the parts where they are not top of their game, ie earbuds. If your only requirement is good call quality then their products can be titled best if paired with ie iphone. But I don't care about that at all. I bought ones which sound for music significantly better than airpods pro, have much better battery life (also their case has better battery for recharging and overall stamina). When yet better ones come (or I lose mine), I will go again for the best within my budget, easily from another manufacturer since brand loyalty is rather meaningless fluff for me, only quality of specific product matters.
But - I can't connect them to any apple product via high quality variations of codecs. So instead of using aptX HD to play my flacs in phone, I would have to resort to some basic implementation and effectively cut off some quality of those flacs. I am sure some wouldn't mind, but I do.
Hence you do shopping around, because in +- apple price bracket you have tons of options for quality hardware, be it notebooks, tablets, different headphones and so on.
This opinion doesn't take into account things like apple's stand on privacy on phones, which for many puts them above rest of the market. Suffice to say for me its more a case of clever marketing than actual proper security of such an important device, especially since I am not an US person and some US laws see me as sub-human, thus US 3-letter agencies act accordingly. But maybe I am completely wrong on this part, it would actually be great since I am already spending same dollars, just for other brands. Just haven't seen a single solid proof of that, and quite a few in contrary.