I second this one… I can’t think of a single product in this world that truly sells itself.
Fiat currency.
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I second this one… I can’t think of a single product in this world that truly sells itself.
Fiat currency.
Not my own business but from my experience at the B2B SaaS company I work for – Hire salespeople! It will be obvious when you need to do it. You will put it off by saying that the entire sales industry is made up of needless gatekeepers and leeches, and that those fat commissions are better invested elsewhere in the business. Except you will see your self-serve funnel dry up and your well-funded competitors will star…
This 100%! My experience here: https://twitter.com/paulstovell/status/1389881033470869504 This talk by Paul Kenny is a really good talk here about the value of the sales function even if you don't want the revenue : Paul Kenny: Selling Sales to Techies (2010): https://vimeo.com/96703844
edit: why am I getting downvotes...
I second this one… I can’t think of a single product in this world that truly sells itself.
Trello. Word. Excel. Gmail.
I know for a fact on the last 3 just based on the # of cold call VMs I deleted back 10-12 years ago that I received every bloody week from Microsoft and Google trying to sell me their enterprise office subscriptions.
Me and my two co-founders are asking ourselves this all the time, and in retrospect every strategic change could have happened sooner if we had learnt faster and kept “doing things that don’t scale” as PG famously wrote years ago. The funny thing is that we think we are doing great in that regard only to realize again and again that we have to iterate faster and stop the urge to prematurely optimize for scale. Our la…
Also the contracts and my product don’t have anything related to each other :(
Moved up market and started selling to enterprise. Go where the money is.
Could you share more insight on the shift from D2C to B2B? What challenges did you face while making this transition and how did you combat them?
Not my own business but from my experience at the B2B SaaS company I work for – Hire salespeople! It will be obvious when you need to do it. You will put it off by saying that the entire sales industry is made up of needless gatekeepers and leeches, and that those fat commissions are better invested elsewhere in the business. Except you will see your self-serve funnel dry up and your well-funded competitors will star…
Ok, great advice, but what was the dynamic between customer build outs and sales? Are you selling basically an as-is product? Is there customization required (preloading data, training, etc) to 'make the sale'? I'm asking because I'm in an interesting position where I have a very nice platform, but it requires solutions specialists paired with salespeople, so outstripping specialists with sales growth isn't as produc…