Our software development company CyberCraft https://cybercraftinc.com is based in Ukraine. Our marketing team is quite effficient. To prosper in marketing they read thematic books - from Buy.logy by Martin Lindstrom to Positioning by Al Ries & Jack Trout. Also, we try to visit different seminars related to our area. It helps to find out in what direction to move.
Ask HN: What are your best tips or resources when it comes to marketing?
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Re: Ask HN: What are your best tips or resources when it comes to marketing?
#32Before you do anything else, read this book: https://www.amazon.com/dp/1484825985 Don't rush through it. Read slowly, if needed, to get full understanding. Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.
I tried but it’s basically drivel.
A guy in jail discovers the benefits of regular exercise and writes instructional letters to his son with the enthusiasm of someone discovering that adding salt to your food makes it taste better and shouting it from the rooftops as if it wasn’t something everybody knows already.
Honestly, what made you recommend this book? What concrete advice in it did you find valuable?
Re: Ask HN: What are your best tips or resources when it comes to marketing?
#33Before you do anything else, read this book: https://www.amazon.com/dp/1484825985 Don't rush through it. Read slowly, if needed, to get full understanding. Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.
I was hoping the link would be for Breakthrough Advertising by Eugene Schwartz, which is actually on Gary Halbert's (the author of the linked book) list of essential reads. The more advertising/copywriting books I read, the more I discover how much out there is derivative of Eugene Schwartz, who wrote Breakthrough Advertising in the sixties. Although you might not want to get it from Amazon.