31–40 of 42 posts
I dont mind marketing per se, if Ive sought you out, so long as the information is truth and not fluffy lies. Dont track me or try to profile me without consent.
The point I think you’re getting at is how to generate an income, my opinion is forget freemium/ads and ask people to pay. This is the only way out of the current privacy shitshow.
I absolutely despise marketing, sales and advertisement. The reason is simple, they are in the business of making you feel bad with what you've got and try to sell you something to momentarily make you feel better. And let's not forget how much better the planet would be if we didn't buy garbage and took unnecessary vanity trips. I believe the world would be a much better place without magazines, billboards, etc. Reg…
The first two paragraphs sound as if you'd love "99 francs" (novel or movie, the movie captures the novel quite well IMO). It's about the topic of marketing and advertisement from the perpective of a creative producing advertisements (with lots of drama and sex for the story)
If we didn’t have things like copy writing, influencers, and landing pages, we’d be worse off. I empathize that marketing can sometimes feel borderline manipulation but ultimately the market will test you and your product to see if it lives up to what’s said/written. if we didn’t have marketing, we’d have a discoverability problem for which alternative solutions would probably have the same issues as marketing.
In practically every industry, marketers are slightly looked down at, and it's only when people face the need to do it themselves they realize just how hard the act of winning hearts and minds is.
Sure, there're a million and one cheap hacks, but the gulf between them and actually winning the love of an audience is huge. And we never one the cheap attention, right? We want the real thing: true appreciation of the value of whatever product or service you're building.
That's the only thing that wins loyalty, that's the thing Kevin Kelley was thinking about when he wrote "1000 True Fans".
So people want the fans, but to win them you have to get consistent at communicating value. And since many developers don't take pride in communication, and it's not a skill they've previously cultivated, it can easily feel just like you described, an exorbitant burden.
At some point in my life I realized that the one hard skill standing between me and working for myself long term is marketing. I made a conscious decision to desert any willful ignorance on my part and genuinely make and effort. I'm glad I did.
Marketing is what you do you don't have to hard sell: the customer comes in pretty convinced already. Sales esp. cold calling and hard selling is another matter and you do with no or bad marketing.
As usual anything that started good becomes severely distorted in the hands of the wrong people. Listen to a pitch from or discussion of marketing from Berkshire&H, AMD, Motorola, Broderbund sure. But listening to amway, a direct marketer, or Enron no thank you.
Done correctly, marketing is the act of giving value (usually in the form of information or opportunity) in order to capture value. It's reciprocal at the most basic level. Unfortunately, too many folks have figured out that they can strip mine the audience by minimizing or ignoring the first half of that transaction. I can't really despise marketing since I've spent 30 years in and out of it. But I can damn well des…
Of course without the preconditions marketing and sales sounds like a BS exercise of desperate come on.
I think I despise marketing. For one marketers and spam calls have basically made me put my phone in airplane mode permantely, only allowing people in my contacts to get thru. I am getting close to the point of getting rid of my cell phone. If I get unsolicited emails I set up a rule to send them straight to the trash can. Mostly I am getting tired of every single interaction with a person or technology being used or…
He posted on a site that’s fundamentally a marketing campaign for a venture capital fund.
Light side: Closing the loop between what the customer thinks they want, what they need, when they need it. And what the company can provide. Being able to sooth over differences and work out conflicts. Done correctly everyone benefits.
Dark side: If you don't use our feminine hygiene spray your husband's going to leave you.
I suggest we make it illegal. To remedy the problem a government website is created. Everyone who has anything for sale MUST list it there including prices and give everyone in the country, regardless who they are, the opportunity to buy it. If your potential customer doesn't know he needs your product it may be carefully described in a machine readable way, critically examined for a fee and listed as a suggestion fo…
I politely thank you for silently disapproving of my opinion since I couldn't have made the point better myself.