Earlier quoted context omitted.
There's no need but if someone straight-up registers your name before you do, you will have an expensive fight compared to the cost of registration. Happened to my last company, the new company didn't want to budge and it must have cost £20k to rectify compared to the few hundred it would have cost if we'd registered it ourselves when we started trading 10 years earlier. Proving we'd got unregistered rights to the ma…
This is true(ish).. > Happened to my last company, the new company didn't want to budge and it must have cost £20k to rectify compared to the few hundred it would have cost if we'd registered it ourselves when we started trading 10 years earlier. £20k might be cheap compared to the fees associated with keeping a TM registered in multiple categories in multiple countries for 10 years. It's pretty easy to spend $5K reg…
It's a tricky expense to justify when you're bootstrapping, but if you're funded at all - put those TM registrations on the list!