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Ask HN: Successful one-person online businesses?

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Re: Ask HN: Successful one-person online businesses?

#31
I run https://IndieHackers.com, which was inspired by threads like this one on HN. I've interviewed hundreds of people running successful one-person SaaS businesses, and many thousands more have created pages for their products here: https://www.indiehackers.com/products

Just a small handful of my favorites:

- Simple Analytics by Adriaan van Rossum, making $2900/month (http://bit.ly/35QXFhY). Competing with Google Analytics and tons of well-funded competitors isn't easy, but Adriaan's focus on privacy and simplicity has a strong appeal.

- Maker Mind by Anne-Laure Le Cunff, making $800/month (http://bit.ly/31FYK97). She's a neuroscience student and ex-Googler who writes fascinating articles about the intersection of neuroscience, entrepreneurship, and productivity.

- Makerpad by Ben Tossell, making $24000/month (http://bit.ly/2JeIEg9). Makerpad helps non-developers build complex apps where you'd typically expect developers to be required. My favorite thing about Ben is that he basically refuses to run a business that's not 100% enjoyable. He's shut down a working company or two just because the business model wasn't shaping up to be something he was excited about in the long run.

- Key Values by Lynne Tye, making $25000/month (https://www.keyvalues.com). Lynne helps developers find roles at companies that share their values, and she shares a ton of helpful tips for job-seekers in her newsletter. Her business model involves charging companies to put together the super in-depth profiles on her site.

- Carrd by @ajlkn, making over $30000/month (https://carrd.co). Card is a one-page site builder. AJ's an amazing developer/designer combo with over a decade of experience building one-page website templates and builders. I can't name any web apps I've found easier to use and more polished than Carrd, so it's not surprising AJ has many thousands of paying customers.

- Starter Story by Pat Walls, making $7100/month (http://bit.ly/35XdALQ). Pat interviews e-commerce founders about how they started their businesses. He was inspired by Indie Hackers itself and monetizes via sponsorships. Some people think you can't get an advertising model to work as a solo founder, but it's actually quite great if you're not afraid to do a little sales. Not only do you get to know your advertisers personally, but you can also hand-code your ads into your site instead of installing third-party JS that will track your visitors all over the web.

It's late so I'll stop here, but there are many thousands more.

The Internet obviously makes it easy to connect to millions of people across the world, which enables all sorts of niche businesses to exist that previously wouldn't have worked, because you couldn't have found critical mass in just your local environment. Plus it's cheaper and easier than ever to build and host your own apps.

I think this is the future, and 10 years from now we'll see a staggering number of people (mostly devs) running their own one-person businesses instead of working jobs.

Re: Ask HN: Successful one-person online businesses?

#32
[1] Mike Carson is an interesting character, he runs a few websites single-handedly [2] park.io being one of the bigger ones. His [1] indie hacker interview is very interesting, as he resists growth and hiring people

[1] https://www.indiehackers.com/interview/how-automating-tasks-...

[2] https://park.io

Re: Ask HN: Successful one-person online businesses?

#33
post #15

I sell carnivorous plants online. It's not my main job/revenue so it doesn't fit your description of successful. It could certainly be my main income but I like keeping it as a side job. Here's a few things I do that made it "successful": - Obviously, selling good quality product is the most important thing. - Offering rare species that are hard to find elsewhere - Having a good website that works, is well organized…

how did you find your first customers?

In this market, the demand for certain species is much higher than the offer. So I just advertised in the online carnivorous plants communities that I had these species for sale on my website. People rushed in to get them and bought other species alongside.

Re: Ask HN: Successful one-person online businesses?

#34
post #3

I'm guessing many Youtubers / Instagrammers would qualify.

Not really. Social media is a horrible way to try and earn a living. The only way you can really do it is a patronage model like SubscribeStar or Patreon or some kind of gigging like live podcasts or selling merch like t-shirts or prints. You can be famous and make less than you would at McDonald’s easily.

Re: Ask HN: Successful one-person online businesses?

#35
I'm running https://makeplans.net. SaaS online appointment booking. Bootstrapped and profitable.

When I started it was because freelancing was terrible for me and also I wanted to have flexibility with time and location. But now I'm getting tired of working on my own, hoping to have a team soon. Currently there are too many ideas I am unable to implement due to time constraint and also sales/marketing isn't my expertise (I'm a tech/product dude).

Re: Ask HN: Successful one-person online businesses?

#37
post #33

Earlier quoted context omitted.

how did you find your first customers?

In this market, the demand for certain species is much higher than the offer. So I just advertised in the online carnivorous plants communities that I had these species for sale on my website. People rushed in to get them and bought other species alongside.

do you mind sharing the URL for your business ? I love discovering indie businesses outside of software realm

Re: Ask HN: Successful one-person online businesses?

#38
post #33

Earlier quoted context omitted.

In this market, the demand for certain species is much higher than the offer. So I just advertised in the online carnivorous plants communities that I had these species for sale on my website. People rushed in to get them and bought other species alongside.

do you mind sharing the URL for your business ? I love discovering indie businesses outside of software realm

of course, it is https://phito.be/

Re: Ask HN: Successful one-person online businesses?

#40
post #15

I sell carnivorous plants online. It's not my main job/revenue so it doesn't fit your description of successful. It could certainly be my main income but I like keeping it as a side job. Here's a few things I do that made it "successful": - Obviously, selling good quality product is the most important thing. - Offering rare species that are hard to find elsewhere - Having a good website that works, is well organized…

Whereabouts do you ship to (and if possible can you share a link or something)? I'm always looking for more Europe/UK plant suppliers!

I'm also trying to start up a small online plant shop but am finding it hard to a) get the growing space, and b) get the interesting stock - would love to hear about how you dealt with these issues when first starting up! :)

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