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Ask HN: After 2 years of content but low traffic, is it time to give up?

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Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#31
I can't add much to the comments already made but I notice your blog is currently hosted on a subdomain. I would move this to the main site as in example.com/blog in order to concentrate any authority. That said, you need to be adding a lot more content to it.

I would also say, don't be disheartened at the lack of progress thus far. If it's something you believe in then keep going and keep making incremental improvements.

2 reasons I see these kind of ventures fail is the creator throws in the towel too early or he keeps going but doing the same old thing over and over. Avoid these traps and you're halfway there.

BTW, I worked in Dublin for a while (many years ago) and O'Sheas on Talbot St was a regular haunt of mine. I was disappointed not to find it on your site.

Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#32
post #4

It was probably time to give up 8 years ago. Between Yelp, Google, Facebook, Tripadvisor, and Google maps it's a saturated space. If you generate OC maybe you can differentiate yourself but for user generated reviews? Too many big fish in that sea.

Yeah it was when I noticed that TripAdvisor listings for a given restaurant were featuring higher than the restaurant's ACTUAL webpage, that I thought I might be too late. However, individual restaurant listings aren't my priority for traffic, it's the area listings. However, I now feel aiming for terms like "blackrock restaurants" was alsways going to be tough, due to it being quite generic

You know this space is already crowded by much larger players than you'll ever be. Does your site have any revenue? If so, does it make profit?

If you're in to food and labors of love, start a garden. At least that'll put food on your table.

Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#33
A few things...

As someone else mentioned, the top listings on Google all seem to reference "the best restaurants" or "the top 10 restaurants". Also, they typically mention the current year. Both of these encourage clicks, and if people are clicking your result, it'll help improve your ranking. So, change your titles to "The 10 Best Restaurants in Smithfield, Dublin - 2019" for area pages.

You also have no H1 tags on these pages. This is SEO 101. Add an H1 heading that says "Newtown Restaurants, Dublin" at the top of the area pages.

Your URL structure is...

https://www.menucosm.com/restaurants/smithfield-274

You're using 274 as an ID, but you would be better of making shorter URLs for both users and SEO, and using the name in the URL as the identifier. I'm assuming you can find a way to not have two areas in Dublin with the same name. The new URLs would just be...

https://www.menucosm.com/restaurants/smithfield

Think about adding a short description at the top of area pages. A tiny paragraph where you can talk about the area, what it's known for, the type of restaurants there, etc. You want to keep it minimal, because you don't want to distract from the list of restaurants, but it's a chance to plug some keywords, the area name, Dublin, etc.

You have very, very few restaurant ratings. This means I can't search for highly rated restaurants in my area, and you can't recommend restaurants when users are viewing one. Take the scores from Google, TripAdvisor, and Yelp, and generate scores for each of your restaurants. For example, if a restaurant is 4 stars on TripAdvisor with 10 ratings and 5 stars on Google with 1 rating, then you might say it's rated 4.1 on your site, or 82%. And just like that, your site becomes much more valuable, and the doors open for more features and filters. If you get enough traffic one day, you can start to include your own user reviews.

One of the first things I see on your restaurant pages is the link to the restaurant's official website. I imagine a lot of users bounce there, without ever realizing you have menus on your site. You might want to reverse that, and better highlight your menu pages.

On area pages, the filters are all hidden by default. That's a valuable part of the site users are likely overlooking. You might want to have them always visible, and organize them a bit better to remove some of the unnecessary white space (which is a bigger deal if they're always visible).

You have cuisine categories, but when I'm browsing the list of restaurants, I don't see them anywhere. When I see a restaurant like "Beo Kitchen" in the area list, it's meaningless. Is this a burger place? Fine dining? Sushi? Vegetarian? You have the category data, so display it beside the restaurant so users don't have to click each one and read the description to see if it's relevant to them.

With all that being said, this is not likely to be a success because it's such a competitive area and you're not improving on the existing competition that everyone is aware of. So, I wouldn't get carried away spending a ton of additional time on the project. The good news is that you have a site, it works, the design is simple and easy to use, there's data there, it's cheap to host, and it's ranking on Google for certain keywords and phrases. There's no reason not to make a few of the simple changes I mentioned, like the title tags and H1 tags. That could be a few minutes of work, and make a noticeable difference in a couple of months. I would not recommend advertising on Reddit or paying anywhere to promote it. I'm quite certain you'll be throwing money away. I suggest working on the SEO and a few minor improvements, and letting the site simmer for a year as you focus on other projects. You can see if the analytics rise in that time, and if you start seeing a few thousand users a month. For some perspective though, you probably need a 20x increase in traffic to earn a dollar a day from advertising.

Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#34
Make the restaurant page look like the area search with that restaurant pre-selected. This way you get the same seo benefit, but your visitors will understand the value.

Also, what’s holding you from adding more cities/restaurants? 500 seems a really low number these days (no offense intended, I’m just curious why you don’t move faster on that side)

Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#36
i like the idea of sticking with it, and also polling your users with a chat widget -- just turn it on for an hour or two a day or night when you can get to it.

ask them if they've found what they're looking for?

how could the site help them? what are they actually looking for.

i figure Yelp and other sites are popular because they allow people to be exhibitionists, but also to share their reviews with their friends and online-friends, and take selfies, etc.

therefore, i like the idea of adding some key Yelp-like features to your site. but in a Lean way, ideally -- don't build before you test. or build 'fake' features, wizard of oz style -- see if they get traction.

if you can find an ambassador for each locality, they can be the 'governor' of that locality -- the way Foursquare used to do.

basically, something to allow people to take ownership and pride in the site, and their contributions to it.

one girl on a podcast - think she was american, but traveled abroad for school - talked about how she built lists for her friends to check out certain restaurants, etc. that is, Yelp and the other sites weren't cutting it -- information overload, too much spam, etc. so, exclusivity, i guess. she ended up creating a print magazine i think because that is what people she polled said they wanted.

i think sometimes a 'soft pivot' can be in order. that's part of the fun of going into business -- you hustle, and then you get some good luck -- luck that you created by being bold and trying something in the first place.

Re: Ask HN: After 2 years of content but low traffic, is it time to give up?

#37
post #12

Restaurants are an interesting space but all around hard to make money in. Restaurants just don't like to spend money where it isn't absolutely necessary. So it's hard to sell them ads or online services. You could look at letting restaurants claim their listings and offer them a pro package of services. Maybe menus, or even try offering online ordering. Being local you have an advantage that you can easily meet with…

Yeah, so freemium services to the restaurants was one of my ideas of making money. However, as you've pointed out, restaurants "just don't like to spend money where it isn't absolutely necessary", which is an interesting and valid point. Yeah, it was bad restaurant websites, with PDF menus, that inspired me to build the site.

I still feel the same inspiration with restaurant sites, so many bad ones out there. Part of the problem is even if the restaurant doesn't have a website there are usually menu sites that at least show what they offer in the Google SERP. So they probably feel like they don't need to pay for one. Even though they could control their message, photos, update their menus, etc.

If you enjoy working on the project keep it going.

I feel like the one area restaurants might pay for or give you a revenue share is online ordering. Maybe you could become the go to online ordering app for restaurants in your area. Not trivial to build though but an area they might be willing to pay you for.

Good luck with the site.

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